Linguistic Embodiment of Values in Internet Media Discourse: A Corpus Analysis of Representative Contexts (the Lexeme ‘po-khoroshemu’)

This article explores the linguistic and discursive mechanisms of value embodiment in internet media discourse, as well as the scientific tools for identifying and qualifying them in a corpus of textual data. The study investigates the peculiarities of metalanguage usage of the lexeme ‘po-khoroshemu...

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Main Author: T. B. Radbil
Format: Article
Language:Russian
Published: Tsentr nauchnykh i obrazovatelnykh proektov 2023-09-01
Series:Научный диалог
Subjects:
Online Access:https://www.nauka-dialog.ru/jour/article/view/4719
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author T. B. Radbil
author_facet T. B. Radbil
author_sort T. B. Radbil
collection DOAJ
description This article explores the linguistic and discursive mechanisms of value embodiment in internet media discourse, as well as the scientific tools for identifying and qualifying them in a corpus of textual data. The study investigates the peculiarities of metalanguage usage of the lexeme ‘po-khoroshemu’ [‘in a good sense of the word’] as a representative context for detecting values of a particular type, referred to as “pseudovalues,” which express relative evaluation: ‘something is good in some respect, but bad in another respect.’ Corpus analysis methodology was employed, using materials extracted from newspaper corpora within the Russian National Corpus. The study demonstrates that the metalanguage expression ‘po-khoroshemu’ serves as a kind of “test” for identifying potential negative evaluativity in nominations that, according to contemporary societal trends, could be perceived as “good” or neutral / non-evaluative. On the other hand, it is established that this representative context indicates an increase in the value register for nominations that are default negatively evaluative. The conclusion is drawn that through the use of the lexeme ‘po-khoroshemu,’ certain evaluations can be imposed on the readership of media texts, which may not have been initially shared by the addressees, thus making the metalanguage expression ‘po-khoroshemu’ an effective means of linguistic manipulation.
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spelling doaj.art-a651934ba34749b9a9662d59cb4a56092024-03-25T14:31:11ZrusTsentr nauchnykh i obrazovatelnykh proektovНаучный диалог2225-756X2227-12952023-09-0112617018910.24224/2227-1295-2023-12-6-170-1892521Linguistic Embodiment of Values in Internet Media Discourse: A Corpus Analysis of Representative Contexts (the Lexeme ‘po-khoroshemu’)T. B. Radbil0National Research Lobachevsky State University of Nizhny NovgorodThis article explores the linguistic and discursive mechanisms of value embodiment in internet media discourse, as well as the scientific tools for identifying and qualifying them in a corpus of textual data. The study investigates the peculiarities of metalanguage usage of the lexeme ‘po-khoroshemu’ [‘in a good sense of the word’] as a representative context for detecting values of a particular type, referred to as “pseudovalues,” which express relative evaluation: ‘something is good in some respect, but bad in another respect.’ Corpus analysis methodology was employed, using materials extracted from newspaper corpora within the Russian National Corpus. The study demonstrates that the metalanguage expression ‘po-khoroshemu’ serves as a kind of “test” for identifying potential negative evaluativity in nominations that, according to contemporary societal trends, could be perceived as “good” or neutral / non-evaluative. On the other hand, it is established that this representative context indicates an increase in the value register for nominations that are default negatively evaluative. The conclusion is drawn that through the use of the lexeme ‘po-khoroshemu,’ certain evaluations can be imposed on the readership of media texts, which may not have been initially shared by the addressees, thus making the metalanguage expression ‘po-khoroshemu’ an effective means of linguistic manipulation.https://www.nauka-dialog.ru/jour/article/view/4719po-khoroshemuin a good sense of the wordmetalanguage usagerepresentative contextsinternet media discourseimplicit evaluativitypseudo-evaluativitycorpus analysis
spellingShingle T. B. Radbil
Linguistic Embodiment of Values in Internet Media Discourse: A Corpus Analysis of Representative Contexts (the Lexeme ‘po-khoroshemu’)
Научный диалог
po-khoroshemu
in a good sense of the word
metalanguage usage
representative contexts
internet media discourse
implicit evaluativity
pseudo-evaluativity
corpus analysis
title Linguistic Embodiment of Values in Internet Media Discourse: A Corpus Analysis of Representative Contexts (the Lexeme ‘po-khoroshemu’)
title_full Linguistic Embodiment of Values in Internet Media Discourse: A Corpus Analysis of Representative Contexts (the Lexeme ‘po-khoroshemu’)
title_fullStr Linguistic Embodiment of Values in Internet Media Discourse: A Corpus Analysis of Representative Contexts (the Lexeme ‘po-khoroshemu’)
title_full_unstemmed Linguistic Embodiment of Values in Internet Media Discourse: A Corpus Analysis of Representative Contexts (the Lexeme ‘po-khoroshemu’)
title_short Linguistic Embodiment of Values in Internet Media Discourse: A Corpus Analysis of Representative Contexts (the Lexeme ‘po-khoroshemu’)
title_sort linguistic embodiment of values in internet media discourse a corpus analysis of representative contexts the lexeme po khoroshemu
topic po-khoroshemu
in a good sense of the word
metalanguage usage
representative contexts
internet media discourse
implicit evaluativity
pseudo-evaluativity
corpus analysis
url https://www.nauka-dialog.ru/jour/article/view/4719
work_keys_str_mv AT tbradbil linguisticembodimentofvaluesininternetmediadiscourseacorpusanalysisofrepresentativecontextsthelexemepokhoroshemu