PERAN WORD OF MOUTH DALAM AKTIVITAS SOCIAL COMMERCE

PERAN WORD OF MOUTH DALAM AKTIVITAS SOCIAL COMMERCE

commerce. Jenis penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini adalah pengguna media sosial. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling, dengan kriteria pengguna media sosial yang telah melakukan pembelian melalui media sosial yang d...

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Bibliographic Details
Main Authors:	Agung Dwi Nugroho, Meylia Damayanti, Faishal Prahatma Ganinda, Amir Hidayatulloh
Format:	Article
Language:	Indonesian
Published:	Universitas Serang Raya, Faculty of Economics and Business, Management Study Program 2019-12-01
Series:	Sains Manajemen
Online Access:	https://e-jurnal.lppmunsera.org/index.php/SM/article/view/1865

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