Estimating the Economic Value of the Online Marketplace for Legal Services

This study examines the usage status of legal services provided by lawyers targeting domestic consumers and investigates empirically how much online platforms that facilitate lawyer search and consultation can increase consumers' utility, and how much the lawyer legal service market will expand...

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Main Authors: Minsoo Park, Jungmin Kim, Hong Lee
Format: Article
Language:English
Published: Korea Development Institute 2023-08-01
Series:KDI Journal of Economic Policy
Subjects:
Online Access:https://kdijep.org/v.45/3/49/Estimating+the+Economic+Value+of+the+Online+Marketplace+for+Legal+Services%E2%80%A0
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author Minsoo Park
Jungmin Kim
Hong Lee
author_facet Minsoo Park
Jungmin Kim
Hong Lee
author_sort Minsoo Park
collection DOAJ
description This study examines the usage status of legal services provided by lawyers targeting domestic consumers and investigates empirically how much online platforms that facilitate lawyer search and consultation can increase consumers' utility, and how much the lawyer legal service market will expand through this. To this end, this study applies a discrete choice demand model to the data collected through a conjoint survey to estimate the value of the lawyer search and consultation platform perceived by consumers, and estimates the effectiveness of the platform in expanding the market for lawyer legal services through a simulation method. As a result of the analysis, the relative value that consumers place on finding and consulting a lawyer using the online platform instead of being introduced to a lawyer by an acquaintance or searching for a lawyer offline is estimated to be about 70,414 won. It was found that the existence of lawyer search and consultation platforms could increase the market size of legal services by as little as 18.9% to as much as 70.2%. In particular, the platforms are expected to increase the accessibility of legal services to vulnerable groups.
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spelling doaj.art-a68e7d77c70b469095baf6ae2fb3f0042023-09-12T05:06:07ZengKorea Development InstituteKDI Journal of Economic Policy2586-29952586-41302023-08-014534973https://doi.org/10.23895/kdijep.2023.45.3.49Estimating the Economic Value of the Online Marketplace for Legal ServicesMinsoo Park0Jungmin Kim1Hong Lee2Professor, College of Economics, Sungkyunkwan UniversityResearch Fellow, Korea Fair Trade Mediation AgencyPh. D. Candidate, Business Economics and Public Policy, Indiana UniversityThis study examines the usage status of legal services provided by lawyers targeting domestic consumers and investigates empirically how much online platforms that facilitate lawyer search and consultation can increase consumers' utility, and how much the lawyer legal service market will expand through this. To this end, this study applies a discrete choice demand model to the data collected through a conjoint survey to estimate the value of the lawyer search and consultation platform perceived by consumers, and estimates the effectiveness of the platform in expanding the market for lawyer legal services through a simulation method. As a result of the analysis, the relative value that consumers place on finding and consulting a lawyer using the online platform instead of being introduced to a lawyer by an acquaintance or searching for a lawyer offline is estimated to be about 70,414 won. It was found that the existence of lawyer search and consultation platforms could increase the market size of legal services by as little as 18.9% to as much as 70.2%. In particular, the platforms are expected to increase the accessibility of legal services to vulnerable groups.https://kdijep.org/v.45/3/49/Estimating+the+Economic+Value+of+the+Online+Marketplace+for+Legal+Services%E2%80%A0법률서비스 시장변호사검색상담온라인플랫폼소비자지불의사legal services marketplacelawyer search consultationonline platformconsumer willingness to pay
spellingShingle Minsoo Park
Jungmin Kim
Hong Lee
Estimating the Economic Value of the Online Marketplace for Legal Services
KDI Journal of Economic Policy
법률서비스 시장
변호사검색상담
온라인플랫폼
소비자지불의사
legal services marketplace
lawyer search consultation
online platform
consumer willingness to pay
title Estimating the Economic Value of the Online Marketplace for Legal Services
title_full Estimating the Economic Value of the Online Marketplace for Legal Services
title_fullStr Estimating the Economic Value of the Online Marketplace for Legal Services
title_full_unstemmed Estimating the Economic Value of the Online Marketplace for Legal Services
title_short Estimating the Economic Value of the Online Marketplace for Legal Services
title_sort estimating the economic value of the online marketplace for legal services
topic 법률서비스 시장
변호사검색상담
온라인플랫폼
소비자지불의사
legal services marketplace
lawyer search consultation
online platform
consumer willingness to pay
url https://kdijep.org/v.45/3/49/Estimating+the+Economic+Value+of+the+Online+Marketplace+for+Legal+Services%E2%80%A0
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