STRATEGI PEMASARAN KERIPIK TEMPE DI KECAMATAN PEDAN KABUPATEN KLATEN
This study aims to determine the strategic plan implemented in the marketing of tempe chips at UMKM in Pedan District, Klaten Regency, and determine the priorities of the marketing strategy of tempe chips at UMKM in Pedan District, Klaten Regency. The basic method used in this research is descriptiv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
BPFP Universitas Bengkulu
2020-03-01
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| Series: | Jurnal Agrisep |
| Online Access: | https://ejournal.unib.ac.id/agrisep/article/view/9290 |
| _version_ | 1797679908108894208 |
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| author | Hanan Nur Hasnah Kusnandar Kusnandar Setyowati Setyowati |
| author_facet | Hanan Nur Hasnah Kusnandar Kusnandar Setyowati Setyowati |
| author_sort | Hanan Nur Hasnah |
| collection | DOAJ |
| description | This study aims to determine the strategic plan implemented in the marketing of tempe chips at UMKM in Pedan District, Klaten Regency, and determine the priorities of the marketing strategy of tempe chips at UMKM in Pedan District, Klaten Regency. The basic method used in this research is descriptive, analytic and SWOT-AHP integration methods. Key informants in this study include the owner of UMKM tempeh chips; production; consumer; competitor; marketing intermediary; Pedan District government; and the Klaten UMKM national departmen. The results of this study indicate that the internal factor that is the main strength is the quality of awake tempe chips, while the main weakness of the marketing of tempe chips at UMKM in Pedan District, Klaten Regency is the lack of product innovation. The external factor that becomes the main opportunity of marketing tempe chips at UMKM in Pedan District, Klaten Regency is the demand for tempe chips from consumers is high, while the main threat to market tempe chips is that competitors are more more varied in producing tempe chips products . The priority strategy that can be applied in the marketing of tempe chips is to maintain the price of tempe chips to keep regular customers. |
| first_indexed | 2024-03-11T23:21:43Z |
| format | Article |
| id | doaj.art-a697db07b17f491da2fd506205f904d1 |
| institution | Directory Open Access Journal |
| issn | 1412-8837 2579-9959 |
| language | English |
| last_indexed | 2024-03-11T23:21:43Z |
| publishDate | 2020-03-01 |
| publisher | BPFP Universitas Bengkulu |
| record_format | Article |
| series | Jurnal Agrisep |
| spelling | doaj.art-a697db07b17f491da2fd506205f904d12023-09-20T13:29:59ZengBPFP Universitas BengkuluJurnal Agrisep1412-88372579-99592020-03-0119110.31186/jagrisep.19.1.27-42STRATEGI PEMASARAN KERIPIK TEMPE DI KECAMATAN PEDAN KABUPATEN KLATENHanan Nur Hasnah0Kusnandar Kusnandar1Setyowati Setyowati2Program Studi Agribisnis, Fakultas Pertanian Universitas Sebelas MaretProgram Studi Agribisnis, Fakultas Pertanian Universitas Sebelas MaretProgram Studi Agribisnis, Fakultas Pertanian Universitas Sebelas MaretThis study aims to determine the strategic plan implemented in the marketing of tempe chips at UMKM in Pedan District, Klaten Regency, and determine the priorities of the marketing strategy of tempe chips at UMKM in Pedan District, Klaten Regency. The basic method used in this research is descriptive, analytic and SWOT-AHP integration methods. Key informants in this study include the owner of UMKM tempeh chips; production; consumer; competitor; marketing intermediary; Pedan District government; and the Klaten UMKM national departmen. The results of this study indicate that the internal factor that is the main strength is the quality of awake tempe chips, while the main weakness of the marketing of tempe chips at UMKM in Pedan District, Klaten Regency is the lack of product innovation. The external factor that becomes the main opportunity of marketing tempe chips at UMKM in Pedan District, Klaten Regency is the demand for tempe chips from consumers is high, while the main threat to market tempe chips is that competitors are more more varied in producing tempe chips products . The priority strategy that can be applied in the marketing of tempe chips is to maintain the price of tempe chips to keep regular customers.https://ejournal.unib.ac.id/agrisep/article/view/9290 |
| spellingShingle | Hanan Nur Hasnah Kusnandar Kusnandar Setyowati Setyowati STRATEGI PEMASARAN KERIPIK TEMPE DI KECAMATAN PEDAN KABUPATEN KLATEN Jurnal Agrisep |
| title | STRATEGI PEMASARAN KERIPIK TEMPE DI KECAMATAN PEDAN KABUPATEN KLATEN |
| title_full | STRATEGI PEMASARAN KERIPIK TEMPE DI KECAMATAN PEDAN KABUPATEN KLATEN |
| title_fullStr | STRATEGI PEMASARAN KERIPIK TEMPE DI KECAMATAN PEDAN KABUPATEN KLATEN |
| title_full_unstemmed | STRATEGI PEMASARAN KERIPIK TEMPE DI KECAMATAN PEDAN KABUPATEN KLATEN |
| title_short | STRATEGI PEMASARAN KERIPIK TEMPE DI KECAMATAN PEDAN KABUPATEN KLATEN |
| title_sort | strategi pemasaran keripik tempe di kecamatan pedan kabupaten klaten |
| url | https://ejournal.unib.ac.id/agrisep/article/view/9290 |
| work_keys_str_mv | AT hanannurhasnah strategipemasarankeripiktempedikecamatanpedankabupatenklaten AT kusnandarkusnandar strategipemasarankeripiktempedikecamatanpedankabupatenklaten AT setyowatisetyowati strategipemasarankeripiktempedikecamatanpedankabupatenklaten |