Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections
The increased importance of social media platforms and network media logic merging with traditional media logic are a trademark of modern hybrid systems of political communication. This article looks at this development through the media-use by politicians before the 2016 and 2017 parliamentary elec...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-02-01
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| Series: | Nordicom Review |
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| Online Access: | https://doi.org/10.2478/nor-2019-0001 |
| _version_ | 1797720001802665984 |
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| author | Guðmundsson Birgir |
| author_facet | Guðmundsson Birgir |
| author_sort | Guðmundsson Birgir |
| collection | DOAJ |
| description | The increased importance of social media platforms and network media logic merging with traditional media logic are a trademark of modern hybrid systems of political communication. This article looks at this development through the media-use by politicians before the 2016 and 2017 parliamentary elections in Iceland. Aggregate results from candidate surveys on the use and perceived importance of different media forms are used to examine the role of the new platform Snapchat in relation to other media, and to highlight the dynamics of the hybrid media system in Iceland. The results show that Snapchat is exploited more by younger politicians and those already using social media platforms. However, in spite of this duality between old and new media, users of traditional platforms still use new media and vice versa. This points to the existance of a delicate operational balance between different media logics, that could change as younger politicians move more centre stage. |
| first_indexed | 2024-03-12T09:14:02Z |
| format | Article |
| id | doaj.art-a6a92fc64b2c44bf8af3164ce160547a |
| institution | Directory Open Access Journal |
| issn | 2001-5119 |
| language | English |
| last_indexed | 2024-03-12T09:14:02Z |
| publishDate | 2019-02-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Nordicom Review |
| spelling | doaj.art-a6a92fc64b2c44bf8af3164ce160547a2023-09-02T14:52:52ZengSciendoNordicom Review2001-51192019-02-01401435910.2478/nor-2019-0001Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing electionsGuðmundsson Birgir0Faculty of Social Sciences and Law, University of Akureyri, Iceland.The increased importance of social media platforms and network media logic merging with traditional media logic are a trademark of modern hybrid systems of political communication. This article looks at this development through the media-use by politicians before the 2016 and 2017 parliamentary elections in Iceland. Aggregate results from candidate surveys on the use and perceived importance of different media forms are used to examine the role of the new platform Snapchat in relation to other media, and to highlight the dynamics of the hybrid media system in Iceland. The results show that Snapchat is exploited more by younger politicians and those already using social media platforms. However, in spite of this duality between old and new media, users of traditional platforms still use new media and vice versa. This points to the existance of a delicate operational balance between different media logics, that could change as younger politicians move more centre stage.https://doi.org/10.2478/nor-2019-0001hybrid media systemicelandsnapchatmedia logicpolitical communication |
| spellingShingle | Guðmundsson Birgir Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections Nordicom Review hybrid media system iceland snapchat media logic political communication |
| title | Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections |
| title_full | Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections |
| title_fullStr | Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections |
| title_full_unstemmed | Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections |
| title_short | Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections |
| title_sort | logics of the icelandic hybrid media system snapchat and media use before the 2016 and 2017 althing elections |
| topic | hybrid media system iceland snapchat media logic political communication |
| url | https://doi.org/10.2478/nor-2019-0001 |
| work_keys_str_mv | AT guðmundssonbirgir logicsoftheicelandichybridmediasystemsnapchatandmediausebeforethe2016and2017althingelections |