Aspects of Marketing for Tourism

In Japan, tourism has become marketing issues of great interest in recent years. The expansion of inbound tourism continues and the Olympic Games are imminent. Tourism has gained widespread public attention beyond specific issues of the industry. However, tourism is an industry with many contradicti...

Full description

Bibliographic Details
Main Author: Kei Kuriki
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2020-03-01
Series:Maketingu Janaru
Online Access:https://www.jstage.jst.go.jp/article/marketing/39/4/39_2020.016/_html/-char/en