Longitudinal, qualitative-empirical insights into the development of carsharing

Although sharing has for a long time been a well-established principle to deal with resource shortages on a private level, the important impact of establishing sharing as business principle has only recently been highlighted by business practice as well as research. Sharing can be considered a relev...

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Main Authors: Sven M. Laudien, Pilar Guaita Fernández
Format: Article
Language:English
Published: Elsevier 2023-09-01
Series:Sustainable Technology and Entrepreneurship
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S277303282300007X
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author Sven M. Laudien
Pilar Guaita Fernández
author_facet Sven M. Laudien
Pilar Guaita Fernández
author_sort Sven M. Laudien
collection DOAJ
description Although sharing has for a long time been a well-established principle to deal with resource shortages on a private level, the important impact of establishing sharing as business principle has only recently been highlighted by business practice as well as research. Sharing can be considered a relevant means to easily enhance resource endowment – nevertheless, making use of sharing in a business context calls for the employment of new, innovative business models. In this paper, we have a deeper look at the evolvement of carsharing business models as we present insights from a longitudinal qualitative-empirical study of six carsharing providers. We employ a process perspective to dig deeper into firm-level influence factors that are core elements of strategic renewal and drivers of subsequent business model innovation. Additionally, we show how strategic activities of the different market players are linked to each other and how this interplay affects our case firms. Our paper sheds light on the strategy renewal-business model innovation interface and contributes to strategy process literature and to business model innovation research.
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spelling doaj.art-a6b14a1c7c764c6c891e39559466be8c2023-09-16T05:32:06ZengElsevierSustainable Technology and Entrepreneurship2773-03282023-09-0123100043Longitudinal, qualitative-empirical insights into the development of carsharingSven M. Laudien0Pilar Guaita Fernández1Rector & Distinguished Research Professor for Management, esp. Digital Business Models, media Akademie – Hochschule Stuttgart (mAHS), Tuebinger Str. 12-16, D-70178 Stuttgart, Germany; corresponding author.University of Granada, Department of International and Spanish Economics, 18071 Granada, SpainAlthough sharing has for a long time been a well-established principle to deal with resource shortages on a private level, the important impact of establishing sharing as business principle has only recently been highlighted by business practice as well as research. Sharing can be considered a relevant means to easily enhance resource endowment – nevertheless, making use of sharing in a business context calls for the employment of new, innovative business models. In this paper, we have a deeper look at the evolvement of carsharing business models as we present insights from a longitudinal qualitative-empirical study of six carsharing providers. We employ a process perspective to dig deeper into firm-level influence factors that are core elements of strategic renewal and drivers of subsequent business model innovation. Additionally, we show how strategic activities of the different market players are linked to each other and how this interplay affects our case firms. Our paper sheds light on the strategy renewal-business model innovation interface and contributes to strategy process literature and to business model innovation research.http://www.sciencedirect.com/science/article/pii/S277303282300007XSharing economyCarsharingStrategic renewalBusiness model innovationQualitative-empirical analysis
spellingShingle Sven M. Laudien
Pilar Guaita Fernández
Longitudinal, qualitative-empirical insights into the development of carsharing
Sustainable Technology and Entrepreneurship
Sharing economy
Carsharing
Strategic renewal
Business model innovation
Qualitative-empirical analysis
title Longitudinal, qualitative-empirical insights into the development of carsharing
title_full Longitudinal, qualitative-empirical insights into the development of carsharing
title_fullStr Longitudinal, qualitative-empirical insights into the development of carsharing
title_full_unstemmed Longitudinal, qualitative-empirical insights into the development of carsharing
title_short Longitudinal, qualitative-empirical insights into the development of carsharing
title_sort longitudinal qualitative empirical insights into the development of carsharing
topic Sharing economy
Carsharing
Strategic renewal
Business model innovation
Qualitative-empirical analysis
url http://www.sciencedirect.com/science/article/pii/S277303282300007X
work_keys_str_mv AT svenmlaudien longitudinalqualitativeempiricalinsightsintothedevelopmentofcarsharing
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