PRODUCT EFFICIENCY IN THE SPANISH AUTOMOBILE MARKET
This paper evaluates product efficiency in the Spanish automobile market. We use non parametric frontier techniques in order to estimate product efficiency scores for each model. These scores reflect the minimum price for which each car could be sold, given the bundle of tangible features it offers...
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| Format: | Article |
| Language: | English |
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Elsevier
2013-01-01
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| Series: | Investigaciones Europeas de Dirección y Economía de la Empresa |
| Subjects: | |
| Online Access: |
http://www.elsevier.es/es-revista-investigaciones-europeas-direccion-economia-empresa-345-resumen-eficiencia-producto-el-mercado-espanol-90183935
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| _version_ | 1818579513756352512 |
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| author | González, Eduardo Ventura, Juan Cárcaba, Ana |
| author_facet | González, Eduardo Ventura, Juan Cárcaba, Ana |
| author_sort | González, Eduardo |
| collection | DOAJ |
| description | This paper evaluates product efficiency in the Spanish automobile market. We use non parametric frontier techniques in order to estimate product efficiency scores for each model. These scores reflect the minimum price for which each car could be sold, given the bundle of tangible features it offers in comparison to the best-buy models. Unlike previous research, we use discounted prices which have been adjusted by car dealerships to meet sale targets. Therefore, we interpret the efficiency scores as indicators of the value of the intangible features of the brand. The results show that Audi, Volvo, Volkswagen and Mercedes offer the greatest intangible value, since they are heavily overpriced in terms of price/product ratios. Conversely, Seat, Kia, Renault and Dacia are the brands that can be taken as referent in terms of price/product ratios. |
| first_indexed | 2024-12-16T07:02:54Z |
| format | Article |
| id | doaj.art-a6b31b9b010044929634d9dc1214cfbb |
| institution | Directory Open Access Journal |
| issn | 1135-2523 |
| language | English |
| last_indexed | 2024-12-16T07:02:54Z |
| publishDate | 2013-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Investigaciones Europeas de Dirección y Economía de la Empresa |
| spelling | doaj.art-a6b31b9b010044929634d9dc1214cfbb2022-12-21T22:40:07ZengElsevierInvestigaciones Europeas de Dirección y Economía de la Empresa1135-25232013-01-0119117http://dx.doi.org/10.1016/j.iedee.2012.07.00312345PRODUCT EFFICIENCY IN THE SPANISH AUTOMOBILE MARKETGonzález, Eduardo 0Ventura, Juan1Cárcaba, Ana2 González, Eduardo : Department of Business Administration, University of Oviedo, Av. Cristo s/n, 33071, OVIEDO (Spain) efidalgo@uniovi.es Ventura, Juan : Department of Business Administration, University of Oviedo, Av. Cristo s/n, 33071, OVIEDO (Spain) ventura@uniovi.es Cárcaba, Ana : Department of Accounting, University of Oviedo, Av. Cristo s/n, 33071, OVIEDO (Spain) acarcaba@uniovi.es This paper evaluates product efficiency in the Spanish automobile market. We use non parametric frontier techniques in order to estimate product efficiency scores for each model. These scores reflect the minimum price for which each car could be sold, given the bundle of tangible features it offers in comparison to the best-buy models. Unlike previous research, we use discounted prices which have been adjusted by car dealerships to meet sale targets. Therefore, we interpret the efficiency scores as indicators of the value of the intangible features of the brand. The results show that Audi, Volvo, Volkswagen and Mercedes offer the greatest intangible value, since they are heavily overpriced in terms of price/product ratios. Conversely, Seat, Kia, Renault and Dacia are the brands that can be taken as referent in terms of price/product ratios. http://www.elsevier.es/es-revista-investigaciones-europeas-direccion-economia-empresa-345-resumen-eficiencia-producto-el-mercado-espanol-90183935 Product efficiencyDEAAutomobileSpain |
| spellingShingle | González, Eduardo Ventura, Juan Cárcaba, Ana PRODUCT EFFICIENCY IN THE SPANISH AUTOMOBILE MARKET Investigaciones Europeas de Dirección y Economía de la Empresa Product efficiency DEA Automobile Spain |
| title | PRODUCT EFFICIENCY IN THE SPANISH AUTOMOBILE MARKET |
| title_full | PRODUCT EFFICIENCY IN THE SPANISH AUTOMOBILE MARKET |
| title_fullStr | PRODUCT EFFICIENCY IN THE SPANISH AUTOMOBILE MARKET |
| title_full_unstemmed | PRODUCT EFFICIENCY IN THE SPANISH AUTOMOBILE MARKET |
| title_short | PRODUCT EFFICIENCY IN THE SPANISH AUTOMOBILE MARKET |
| title_sort | product efficiency in the spanish automobile market |
| topic | Product efficiency DEA Automobile Spain |
| url |
http://www.elsevier.es/es-revista-investigaciones-europeas-direccion-economia-empresa-345-resumen-eficiencia-producto-el-mercado-espanol-90183935
|
| work_keys_str_mv | AT gonzalezeduardo productefficiencyinthespanishautomobilemarket AT venturajuan productefficiencyinthespanishautomobilemarket AT carcabaana productefficiencyinthespanishautomobilemarket |