"Roztocze - witalnosc z natury" brand as an indicator of abiotic assets in marketing slogans and tourism products
The study presents the results of evaluation of the “Roztocze - Witalnosc z natury” brand as an indicator of the abiotic assets of the region reflected in marketing slogans and tourism products. The study goals were achieved using the query and stocktaking methods, screening, and analysis of opportu...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2018-12-01
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| Series: | Ekonomiczne Problemy Turystyki |
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| Online Access: | https://wnus.edu.pl/ept/en/issue/977/article/15855/ |