Model of Improving Customer Loyalty in Electronic Stores

Today, due to the growth and diversity of e-commerce technologies, the number of virtual stores is exponentially increasing and this has created new challenges in business. Therefore, improving customer loyalty is critically important for sustaining success of electronic stores. In this regard, an a...

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Bibliographic Details
Main Authors: Ali Atafar, Hossein Mansoori
Format: Article
Language:fas
Published: University of Isfahan 2011-01-01
Series:تحقیقات بازار یابی نوین
Subjects:
Online Access:http://uijs.ui.ac.ir/nmrj/browse.php?a_id=166&sid=1&slc_lang=en