Corporate social responsibility and stakeholders: Review of the last decade (2006–2015)

Background: Globalization, strong development of information-communication technologies and the emergence of new burning challenges for the global communities enabled the concept of corporate social responsibility to be perceived as a business model that allows for successful differentiation of comp...

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Main Author: Barić Andrija
Format: Article
Language:English
Published: Sciendo 2017-03-01
Series:Business Systems Research
Subjects:
Online Access:https://doi.org/10.1515/bsrj-2017-0011
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author Barić Andrija
author_facet Barić Andrija
author_sort Barić Andrija
collection DOAJ
description Background: Globalization, strong development of information-communication technologies and the emergence of new burning challenges for the global communities enabled the concept of corporate social responsibility to be perceived as a business model that allows for successful differentiation of companies, as well creating sustainable competitive advantage. Objective: The goal of the paper is to offer a short overview of the role of internal and external stakeholders within the concept of corporate social responsibility and point out the importance of quality relationships between the company and its stakeholders with the aim of improving the standard of living of all community members. Methods/approach: The paper is based on a systematic analysis of previously published relevant international scientific papers in the field of corporate social responsibility, stakeholder theory and information-communication technologies. Results: This paper demonstrates that the concept of corporate social responsibility has gone, in its several decades of existence, from the "unnecessary dependency" phase to the critical business model phase. Conclusions: As there is a natural connection between the concept of corporate social responsibility and the stakeholders, it can be concluded that the quality of the relationship between the company and its stakeholders represents a key factor that affects the success of the company in its notion of differentiating itself from competitors and creating sustainable competitive advantage.
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spelling doaj.art-a6c62567d1194ec682deb5bb20ca84c72022-12-22T03:38:48ZengSciendoBusiness Systems Research1847-93752017-03-018113314610.1515/bsrj-2017-0011bsrj-2017-0011Corporate social responsibility and stakeholders: Review of the last decade (2006–2015)Barić Andrija0KONČAR – Power Plant and Electric Traction Engineering Inc., Zagreb, CroatiaBackground: Globalization, strong development of information-communication technologies and the emergence of new burning challenges for the global communities enabled the concept of corporate social responsibility to be perceived as a business model that allows for successful differentiation of companies, as well creating sustainable competitive advantage. Objective: The goal of the paper is to offer a short overview of the role of internal and external stakeholders within the concept of corporate social responsibility and point out the importance of quality relationships between the company and its stakeholders with the aim of improving the standard of living of all community members. Methods/approach: The paper is based on a systematic analysis of previously published relevant international scientific papers in the field of corporate social responsibility, stakeholder theory and information-communication technologies. Results: This paper demonstrates that the concept of corporate social responsibility has gone, in its several decades of existence, from the "unnecessary dependency" phase to the critical business model phase. Conclusions: As there is a natural connection between the concept of corporate social responsibility and the stakeholders, it can be concluded that the quality of the relationship between the company and its stakeholders represents a key factor that affects the success of the company in its notion of differentiating itself from competitors and creating sustainable competitive advantage.https://doi.org/10.1515/bsrj-2017-0011corporate social responsibilitystakeholdersinformation-communication technologiesdifferentiation
spellingShingle Barić Andrija
Corporate social responsibility and stakeholders: Review of the last decade (2006–2015)
Business Systems Research
corporate social responsibility
stakeholders
information-communication technologies
differentiation
title Corporate social responsibility and stakeholders: Review of the last decade (2006–2015)
title_full Corporate social responsibility and stakeholders: Review of the last decade (2006–2015)
title_fullStr Corporate social responsibility and stakeholders: Review of the last decade (2006–2015)
title_full_unstemmed Corporate social responsibility and stakeholders: Review of the last decade (2006–2015)
title_short Corporate social responsibility and stakeholders: Review of the last decade (2006–2015)
title_sort corporate social responsibility and stakeholders review of the last decade 2006 2015
topic corporate social responsibility
stakeholders
information-communication technologies
differentiation
url https://doi.org/10.1515/bsrj-2017-0011
work_keys_str_mv AT baricandrija corporatesocialresponsibilityandstakeholdersreviewofthelastdecade20062015