The Dichotomy of Branding
This article investigates branding in the Orthodox Church of Finland. How does the Orthodox Church discuss its public image, and how does the theoretical lens of branding add to this discussion? In this study church communication workers were interviewed, and church strategies examined. The results...
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| Format: | Article |
| Language: | English |
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Finnish Society for the Study of Religion
2022-06-01
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| Series: | Temenos |
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| Online Access: | https://journal.fi/temenos/article/view/99585 |