Derechas, neoliberalismo y estereotipos de género. La revista Veja de Brasil, 1989-1999
The period 1989-1999 is crucial to study the social and cultural changes that accompanied the implementation of the Washington Consensus and State Reform and had a more long-winded range.We aim to study gender stereotypes built by the Brazilian right during the decade of neoliberal boom. We look at...
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| Format: | Article |
| Language: | English |
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Centre de Recherches sur les Mondes Américains
2017-10-01
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| Series: | Nuevo mundo - Mundos Nuevos |
| Subjects: | |
| Online Access: | https://journals.openedition.org/nuevomundo/71292 |
| _version_ | 1797307286107979776 |
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| author | Verónica Giordano |
| author_facet | Verónica Giordano |
| author_sort | Verónica Giordano |
| collection | DOAJ |
| description | The period 1989-1999 is crucial to study the social and cultural changes that accompanied the implementation of the Washington Consensus and State Reform and had a more long-winded range.We aim to study gender stereotypes built by the Brazilian right during the decade of neoliberal boom. We look at Veja covers. The magazine is a product of Editora Abril, with long experience in the Brazilian cultural market. Created in April 1950, it was consolidated as a powerful multimedia group during the nineties, expressing the common sense of most rancid right forces.In the period 1989-1999, the ideas concerning gender equality agenda entered the building of the social order of the right forces to the extent that some issues that were previously considered very marginally, or even silenced or censored, became topics of public debate. But we must note that it did not occurred uniformly in all spheres, for ideas relating to the women`s performance of executive positions in the State remained impregnated of traditionalism. |
| first_indexed | 2024-03-08T00:55:01Z |
| format | Article |
| id | doaj.art-a6cf0577dabf4132b660fd2f2ebfff2f |
| institution | Directory Open Access Journal |
| issn | 1626-0252 |
| language | English |
| last_indexed | 2024-03-08T00:55:01Z |
| publishDate | 2017-10-01 |
| publisher | Centre de Recherches sur les Mondes Américains |
| record_format | Article |
| series | Nuevo mundo - Mundos Nuevos |
| spelling | doaj.art-a6cf0577dabf4132b660fd2f2ebfff2f2024-02-14T16:53:12ZengCentre de Recherches sur les Mondes AméricainsNuevo mundo - Mundos Nuevos1626-02522017-10-0110.4000/nuevomundo.71292Derechas, neoliberalismo y estereotipos de género. La revista Veja de Brasil, 1989-1999Verónica GiordanoThe period 1989-1999 is crucial to study the social and cultural changes that accompanied the implementation of the Washington Consensus and State Reform and had a more long-winded range.We aim to study gender stereotypes built by the Brazilian right during the decade of neoliberal boom. We look at Veja covers. The magazine is a product of Editora Abril, with long experience in the Brazilian cultural market. Created in April 1950, it was consolidated as a powerful multimedia group during the nineties, expressing the common sense of most rancid right forces.In the period 1989-1999, the ideas concerning gender equality agenda entered the building of the social order of the right forces to the extent that some issues that were previously considered very marginally, or even silenced or censored, became topics of public debate. But we must note that it did not occurred uniformly in all spheres, for ideas relating to the women`s performance of executive positions in the State remained impregnated of traditionalism.https://journals.openedition.org/nuevomundo/71292Brazilneoliberalismgender stereotypesmass mediaright wing-groups |
| spellingShingle | Verónica Giordano Derechas, neoliberalismo y estereotipos de género. La revista Veja de Brasil, 1989-1999 Nuevo mundo - Mundos Nuevos Brazil neoliberalism gender stereotypes mass media right wing-groups |
| title | Derechas, neoliberalismo y estereotipos de género. La revista Veja de Brasil, 1989-1999 |
| title_full | Derechas, neoliberalismo y estereotipos de género. La revista Veja de Brasil, 1989-1999 |
| title_fullStr | Derechas, neoliberalismo y estereotipos de género. La revista Veja de Brasil, 1989-1999 |
| title_full_unstemmed | Derechas, neoliberalismo y estereotipos de género. La revista Veja de Brasil, 1989-1999 |
| title_short | Derechas, neoliberalismo y estereotipos de género. La revista Veja de Brasil, 1989-1999 |
| title_sort | derechas neoliberalismo y estereotipos de genero la revista veja de brasil 1989 1999 |
| topic | Brazil neoliberalism gender stereotypes mass media right wing-groups |
| url | https://journals.openedition.org/nuevomundo/71292 |
| work_keys_str_mv | AT veronicagiordano derechasneoliberalismoyestereotiposdegenerolarevistavejadebrasil19891999 |