PROMOTION AS AN ELEMENT OF MARKETING IN SPORTING EVENT
The events are happening at the present time on million different tv and radio sta- tions. Every marketer should be aware of that, each and every marketer in situations like this is using different elements of marketing mix, such as: advertising, personal sales, promotional development, publicity an...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education
2009-11-01
|
| Series: | Sport Mont |
| Subjects: | |
| Online Access: | http://www.sportmont.ucg.ac.me/clanci/SportMont_Nov_2009_Koprivica_357-362.pdf |
| _version_ | 1818753333394931712 |
|---|---|
| author | Miodrag Koprivica Vasilj Koprivica Slobodan Živkucin |
| author_facet | Miodrag Koprivica Vasilj Koprivica Slobodan Živkucin |
| author_sort | Miodrag Koprivica |
| collection | DOAJ |
| description | The events are happening at the present time on million different tv and radio sta- tions. Every marketer should be aware of that, each and every marketer in situations like this is using different elements of marketing mix, such as: advertising, personal sales, promotional development, publicity and public relations, and of course direct marketing. Organizers of sporting events are using many different ways to bring in visitors. By using marketing mix good position and design of event is secured, and of course vi- sitors are guaranteed. Promotion is by definition one of the elements of marketing mix. This work is exploring promotion goals, rational usage of means, and usage of internet as an media in promotion of sporting event |
| first_indexed | 2024-12-18T05:05:41Z |
| format | Article |
| id | doaj.art-a6d4537b762f415483a51d3112ed236d |
| institution | Directory Open Access Journal |
| issn | 1451-7485 2337-0351 |
| language | English |
| last_indexed | 2024-12-18T05:05:41Z |
| publishDate | 2009-11-01 |
| publisher | Montenegrin Sports Academy and Faculty for Sport and Physical Education |
| record_format | Article |
| series | Sport Mont |
| spelling | doaj.art-a6d4537b762f415483a51d3112ed236d2022-12-21T21:20:02ZengMontenegrin Sports Academy and Faculty for Sport and Physical EducationSport Mont1451-74852337-03512009-11-01VI18-19-20357362PROMOTION AS AN ELEMENT OF MARKETING IN SPORTING EVENTMiodrag KoprivicaVasilj Koprivica Slobodan ŽivkucinThe events are happening at the present time on million different tv and radio sta- tions. Every marketer should be aware of that, each and every marketer in situations like this is using different elements of marketing mix, such as: advertising, personal sales, promotional development, publicity and public relations, and of course direct marketing. Organizers of sporting events are using many different ways to bring in visitors. By using marketing mix good position and design of event is secured, and of course vi- sitors are guaranteed. Promotion is by definition one of the elements of marketing mix. This work is exploring promotion goals, rational usage of means, and usage of internet as an media in promotion of sporting eventhttp://www.sportmont.ucg.ac.me/clanci/SportMont_Nov_2009_Koprivica_357-362.pdfpromotionmarketing mixmediainternet |
| spellingShingle | Miodrag Koprivica Vasilj Koprivica Slobodan Živkucin PROMOTION AS AN ELEMENT OF MARKETING IN SPORTING EVENT Sport Mont promotion marketing mix media internet |
| title | PROMOTION AS AN ELEMENT OF MARKETING IN SPORTING EVENT |
| title_full | PROMOTION AS AN ELEMENT OF MARKETING IN SPORTING EVENT |
| title_fullStr | PROMOTION AS AN ELEMENT OF MARKETING IN SPORTING EVENT |
| title_full_unstemmed | PROMOTION AS AN ELEMENT OF MARKETING IN SPORTING EVENT |
| title_short | PROMOTION AS AN ELEMENT OF MARKETING IN SPORTING EVENT |
| title_sort | promotion as an element of marketing in sporting event |
| topic | promotion marketing mix media internet |
| url | http://www.sportmont.ucg.ac.me/clanci/SportMont_Nov_2009_Koprivica_357-362.pdf |
| work_keys_str_mv | AT miodragkoprivica promotionasanelementofmarketinginsportingevent AT vasiljkoprivica promotionasanelementofmarketinginsportingevent AT slobodanzivkucin promotionasanelementofmarketinginsportingevent |