Unraveling the complexity of the organic food market: Indonesian consumer perspective on price and product knowledge

In the past decade, the organic food industry has witnessed a tremendous surge in popularity as consumers increasingly perceive it as a healthier, more natural, and more environmentally friendly alternative to conventional foods. This trend has prompted extensive research into consumer behavior tow...

Полное описание

Библиографические подробности
Главные авторы: Della Nanda Luthfiana, Andika Andika, Utik Bidayati
Формат: Статья
Язык:English
Опубликовано: Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management 2024-02-01
Серии:Asian Management and Business Review
Предметы:
Online-ссылка:https://journal.uii.ac.id/AMBR/article/view/32430