Unraveling the complexity of the organic food market: Indonesian consumer perspective on price and product knowledge
In the past decade, the organic food industry has witnessed a tremendous surge in popularity as consumers increasingly perceive it as a healthier, more natural, and more environmentally friendly alternative to conventional foods. This trend has prompted extensive research into consumer behavior tow...
Главные авторы: | , , |
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Формат: | Статья |
Язык: | English |
Опубликовано: |
Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management
2024-02-01
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Серии: | Asian Management and Business Review |
Предметы: | |
Online-ссылка: | https://journal.uii.ac.id/AMBR/article/view/32430 |