Unraveling the complexity of the organic food market: Indonesian consumer perspective on price and product knowledge

In the past decade, the organic food industry has witnessed a tremendous surge in popularity as consumers increasingly perceive it as a healthier, more natural, and more environmentally friendly alternative to conventional foods. This trend has prompted extensive research into consumer behavior tow...

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Podrobná bibliografie
Hlavní autoři: Della Nanda Luthfiana, Andika Andika, Utik Bidayati
Médium: Článek
Jazyk:English
Vydáno: Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management 2024-02-01
Edice:Asian Management and Business Review
Témata:
On-line přístup:https://journal.uii.ac.id/AMBR/article/view/32430