Consumer Perception of Agribusiness E-marketplace Opportunities in Indonesia

Consumer Perception of Agribusiness E-marketplace Opportunities in Indonesia

E-commerce for agribusiness products began to develop in Indonesia in 2015, but it is still very small in number when compared to products from other industries. E-marketplace allows farmers to reach a wider range of consumers, so that everyone who has internet access has the opportunity to be able...

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Bibliographic Details
Main Authors: Reni Diah Kusumawati, Teddy Oswari, Tristyanti Yusnitasari, Himanshu Dutt
Format: Article
Language:Indonesian
Published: Institut Ilmu Sosial dan Manajemen STIAMI 2022-03-01
Series:Majalah Ilmiah Bijak
Subjects:
e-marketplace performance
purchase intention
perceived ease of use
perceived benefit
Online Access:https://ojs.stiami.ac.id/index.php/bijak/article/view/1934

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