Brand-Related User-Generated Content in Simulation Video Games: Qualitative Research Among Polish Players
Purpose: The article sought to answer research questions regarding investigated branded content generated by players in simulation video games. How does the process work in video games? What are the characteristics of branded user-generated content in video games? To what extent players are willing...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2021-03-01
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| Series: | Central European Management Journal |
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| Online Access: | https://doi.org/10.7206/cemj.2658-0845.41 |
| Summary: | Purpose: The article sought to answer research questions regarding investigated branded content generated by players in simulation video games. How does the process work in video games? What are the characteristics of branded user-generated content in video games? To what extent players are willing to participate in branded content creation? |
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| ISSN: | 2658-2430 |