Relationship between personal innovations of online entrepreneurs and the level of risk-taking and customer satisfaction in online companies of Tehran Science and Technology Park
The main purpose of this study is to determine the relationship between personal innovations of online entrepreneurs and the level of risk-taking and customer satisfaction in online companies of Tehran Science and Technology Park. This research is descriptive and correlational. Regarding the study l...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Rasht: Javad Deljoo Shahir
2020-09-01
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| Series: | New Applied Studies in Management, Economics & Accounting |
| Subjects: | |
| Online Access: | https://www.nasme-journal.ir/article_181158_d41d8cd98f00b204e9800998ecf8427e.pdf |
| _version_ | 1797634091404754944 |
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| author | Seyyed Alireza Mir Arab Baygi Hashem Makari Setoodeh Bagheri |
| author_facet | Seyyed Alireza Mir Arab Baygi Hashem Makari Setoodeh Bagheri |
| author_sort | Seyyed Alireza Mir Arab Baygi |
| collection | DOAJ |
| description | The main purpose of this study is to determine the relationship between personal innovations of online entrepreneurs and the level of risk-taking and customer satisfaction in online companies of Tehran Science and Technology Park. This research is descriptive and correlational. Regarding the study location, the statistical population of this study included 100 managers of online companies in Tehran Science and Technology Park. Participants completed a combination of questionnaires of Jorfi et al. (2013), Hamidi et al. (2011) and Sanchez (2017). In order to test the research hypotheses, after collecting and screening the initial data and performing calculations, Excel software was used to calculate and classify the research variables; we tested the research hypotheses using linear and multiple regression analysis with SPSS software. The results showed that entrepreneurial innovation in market, product and process stages affect customer satisfaction. Risk in innovation also leads to a 30% increase in satisfaction. |
| first_indexed | 2024-03-11T12:03:55Z |
| format | Article |
| id | doaj.art-a74efbf4437442a791cbb955b45cbdcb |
| institution | Directory Open Access Journal |
| issn | 2783-3119 |
| language | English |
| last_indexed | 2024-03-11T12:03:55Z |
| publishDate | 2020-09-01 |
| publisher | Rasht: Javad Deljoo Shahir |
| record_format | Article |
| series | New Applied Studies in Management, Economics & Accounting |
| spelling | doaj.art-a74efbf4437442a791cbb955b45cbdcb2023-11-07T18:04:29ZengRasht: Javad Deljoo ShahirNew Applied Studies in Management, Economics & Accounting2783-31192020-09-0133658310.22034/nasmea.2020.181158181158Relationship between personal innovations of online entrepreneurs and the level of risk-taking and customer satisfaction in online companies of Tehran Science and Technology ParkSeyyed Alireza Mir Arab Baygi0Hashem Makari1Setoodeh Bagheri2Assistant Professor, Islamic Azad University, Roudhen Branch, IranPhD Student of Financial Engineering, Rodhen Branch, IranPhD Student of Accounting at Mazandaran University, IranThe main purpose of this study is to determine the relationship between personal innovations of online entrepreneurs and the level of risk-taking and customer satisfaction in online companies of Tehran Science and Technology Park. This research is descriptive and correlational. Regarding the study location, the statistical population of this study included 100 managers of online companies in Tehran Science and Technology Park. Participants completed a combination of questionnaires of Jorfi et al. (2013), Hamidi et al. (2011) and Sanchez (2017). In order to test the research hypotheses, after collecting and screening the initial data and performing calculations, Excel software was used to calculate and classify the research variables; we tested the research hypotheses using linear and multiple regression analysis with SPSS software. The results showed that entrepreneurial innovation in market, product and process stages affect customer satisfaction. Risk in innovation also leads to a 30% increase in satisfaction.https://www.nasme-journal.ir/article_181158_d41d8cd98f00b204e9800998ecf8427e.pdfpersonal innovationonline entrepreneursrisk-takingsatisfactionscience and technology park |
| spellingShingle | Seyyed Alireza Mir Arab Baygi Hashem Makari Setoodeh Bagheri Relationship between personal innovations of online entrepreneurs and the level of risk-taking and customer satisfaction in online companies of Tehran Science and Technology Park New Applied Studies in Management, Economics & Accounting personal innovation online entrepreneurs risk-taking satisfaction science and technology park |
| title | Relationship between personal innovations of online entrepreneurs and the level of risk-taking and customer satisfaction in online companies of Tehran Science and Technology Park |
| title_full | Relationship between personal innovations of online entrepreneurs and the level of risk-taking and customer satisfaction in online companies of Tehran Science and Technology Park |
| title_fullStr | Relationship between personal innovations of online entrepreneurs and the level of risk-taking and customer satisfaction in online companies of Tehran Science and Technology Park |
| title_full_unstemmed | Relationship between personal innovations of online entrepreneurs and the level of risk-taking and customer satisfaction in online companies of Tehran Science and Technology Park |
| title_short | Relationship between personal innovations of online entrepreneurs and the level of risk-taking and customer satisfaction in online companies of Tehran Science and Technology Park |
| title_sort | relationship between personal innovations of online entrepreneurs and the level of risk taking and customer satisfaction in online companies of tehran science and technology park |
| topic | personal innovation online entrepreneurs risk-taking satisfaction science and technology park |
| url | https://www.nasme-journal.ir/article_181158_d41d8cd98f00b204e9800998ecf8427e.pdf |
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