STUDY ON ACHIEVING A GOOD DESIGN FOR A BOOK COVER
This paper is focused to analyze a book cover using principles of advertising design, namely: conception unity, structure harmony, reception order, composition balance, contrast and hierarchy of information. The authors consider that a book cover is an advertisement because it has to realize the AI...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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SORGING
2021-12-01
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| Series: | Journal of Industrial Design and Engineering Graphics |
| Subjects: | |
| Online Access: | http://sorging.ro/jideg/index.php/jideg/article/view/257 |
| Summary: | This paper is focused to analyze a book cover using principles of advertising design, namely: conception unity, structure harmony, reception order, composition balance, contrast and hierarchy of information. The authors consider that a book cover is an advertisement because it has to realize the AIDA concept. It is about graphic design where the image and the title have an important role in selling a book. The target of the study (only a part of it is in the paper) was to answer to a few questions which will be defined in this paper. In our study we have identified a lot of different cover designs used by various publishing houses. We have analyzed the impact of colours, typography and scale to create order, balance and hierarchy to an adequate cover.
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| ISSN: | 1843-3766 2344-4681 |