Innovative strategies in the management of alternative tourism
This paper is focused on the nature, origin and scope of innovative strategies in the management and development of rural and eco-tourism as sustainable alternatives to traditional tourism activities. Specifically, the management strategies in the Bulgarian region of Eastern Balkan Mountains have b...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Research Group on Marketing and Operative Research
2014-04-01
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| Series: | Responsibility and Sustainability |
| Subjects: | |
| Online Access: | https://responsibility-sustainability.org/index.php/R-S/article/view/30 |
| _version_ | 1828809625244270592 |
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| author | Oleg Milev José Luis Vázquez Desislava Ivanova Ivan Georgiev |
| author_facet | Oleg Milev José Luis Vázquez Desislava Ivanova Ivan Georgiev |
| author_sort | Oleg Milev |
| collection | DOAJ |
| description |
This paper is focused on the nature, origin and scope of innovative strategies in the management and development of rural and eco-tourism as sustainable alternatives to traditional tourism activities. Specifically, the management strategies in the Bulgarian region of Eastern Balkan Mountains have been under consideration.
At this purpose, we assessed not only the natural and anthropogenic resources and hotel facilities infrastructure, but also concrete aspects of the strategies implemented in situ to promote the alternative tourism, as market segmentation and the profile of the tourists visiting this region of Bulgaria.
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| first_indexed | 2024-12-12T08:59:21Z |
| format | Article |
| id | doaj.art-a75e5b169d6c457485a7f59b4d917cf2 |
| institution | Directory Open Access Journal |
| issn | 2340-5813 |
| language | English |
| last_indexed | 2024-12-12T08:59:21Z |
| publishDate | 2014-04-01 |
| publisher | Research Group on Marketing and Operative Research |
| record_format | Article |
| series | Responsibility and Sustainability |
| spelling | doaj.art-a75e5b169d6c457485a7f59b4d917cf22022-12-22T00:29:53ZengResearch Group on Marketing and Operative ResearchResponsibility and Sustainability2340-58132014-04-0121Innovative strategies in the management of alternative tourismOleg Milev0José Luis Vázquez1Desislava Ivanova2Ivan Georgiev3Trakia University Stara ZagoraUniversity of LeónTrakia University Stara ZagoraTrakia University Stara Zagora This paper is focused on the nature, origin and scope of innovative strategies in the management and development of rural and eco-tourism as sustainable alternatives to traditional tourism activities. Specifically, the management strategies in the Bulgarian region of Eastern Balkan Mountains have been under consideration. At this purpose, we assessed not only the natural and anthropogenic resources and hotel facilities infrastructure, but also concrete aspects of the strategies implemented in situ to promote the alternative tourism, as market segmentation and the profile of the tourists visiting this region of Bulgaria. https://responsibility-sustainability.org/index.php/R-S/article/view/30alternative tourisminnovative strategiestourist productstourist profile |
| spellingShingle | Oleg Milev José Luis Vázquez Desislava Ivanova Ivan Georgiev Innovative strategies in the management of alternative tourism Responsibility and Sustainability alternative tourism innovative strategies tourist products tourist profile |
| title | Innovative strategies in the management of alternative tourism |
| title_full | Innovative strategies in the management of alternative tourism |
| title_fullStr | Innovative strategies in the management of alternative tourism |
| title_full_unstemmed | Innovative strategies in the management of alternative tourism |
| title_short | Innovative strategies in the management of alternative tourism |
| title_sort | innovative strategies in the management of alternative tourism |
| topic | alternative tourism innovative strategies tourist products tourist profile |
| url | https://responsibility-sustainability.org/index.php/R-S/article/view/30 |
| work_keys_str_mv | AT olegmilev innovativestrategiesinthemanagementofalternativetourism AT joseluisvazquez innovativestrategiesinthemanagementofalternativetourism AT desislavaivanova innovativestrategiesinthemanagementofalternativetourism AT ivangeorgiev innovativestrategiesinthemanagementofalternativetourism |