Investigating the Factors on E-commerce Adoption among SMEs: A View of Technology Acceptance Model
The adoption of e-commerce has become crucial for organizations, particularly among small and medium-sized enterprises (SMEs), to gain a competitive edge in the market since the emergence of the World Wide Web. Although previous research has investigated e-commerce adoption in different countries, t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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UiTM Press
2023-06-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://myjms.mohe.gov.my/index.php/JIBE/article/view/24030/13117 |
| _version_ | 1797461505427374080 |
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| author | Mohd Adha Shah Mohd Basir Umi Kartini Rashid Juzaimi Nasuredin Rabiatul Adawiyah Ma’arof |
| author_facet | Mohd Adha Shah Mohd Basir Umi Kartini Rashid Juzaimi Nasuredin Rabiatul Adawiyah Ma’arof |
| author_sort | Mohd Adha Shah Mohd Basir |
| collection | DOAJ |
| description | The adoption of e-commerce has become crucial for organizations, particularly among small and medium-sized enterprises (SMEs), to gain a competitive edge in the market since the emergence of the World Wide Web. Although previous research has investigated e-commerce adoption in different countries, there still needs to be studies, particularly in the Malaysian e-commerce industry, which has experienced accelerated growth due to the consumers' increased online shopping in response to the nationwide lockdown and movement restrictions. To address this gap, this study utilized the Technology Acceptance Model (TAM) to examine the relationships between organizational awareness (OA), perceived usefulness (PU), perceived ease of use (PEOU), and e-commerce adoption (EA) among SMEs in Johor. The study employed a quantitative approach and distributed an online questionnaire to the targeted respondents, resulting in 384 data sets that were analyzed using Statistical Packages for Social Sciences (SPSS) software, including descriptive and correlation analysis. The findings indicated that organizational awareness (OA), perceived usefulness (PU), and perceived ease of use (PEOU) had significant effects on e-commerce adoption (EA) among Johor SMEs. The results could assist the Johor State Government in developing and enhancing policies for the Digital Economy agenda and contribute to a better understanding of the factors that affect e-commerce adoption among SMEs in Johor. Finally, the study suggested future research directions based on the limitations and implications of the research. |
| first_indexed | 2024-03-09T17:20:21Z |
| format | Article |
| id | doaj.art-a77a8b3c0fa84a479fcaf4cc72368cab |
| institution | Directory Open Access Journal |
| issn | 2550-1429 |
| language | English |
| last_indexed | 2024-03-09T17:20:21Z |
| publishDate | 2023-06-01 |
| publisher | UiTM Press |
| record_format | Article |
| series | Journal of International Business, Economics and Entrepreneurship |
| spelling | doaj.art-a77a8b3c0fa84a479fcaf4cc72368cab2023-11-24T13:15:33ZengUiTM PressJournal of International Business, Economics and Entrepreneurship2550-14292023-06-01819910810.24191/jibe.v8i1.24030Investigating the Factors on E-commerce Adoption among SMEs: A View of Technology Acceptance ModelMohd Adha Shah Mohd Basir0Umi Kartini Rashid1Juzaimi Nasuredin2Rabiatul Adawiyah Ma’arof3Faculty of Technology Management and Business, Universiti Tun Hussein Onn, MalaysiaFaculty of Technology Management and Business, Universiti Tun Hussein Onn, MalaysiaFaculty of Technology Management and Business, Universiti Tun Hussein Onn, MalaysiaFaculty of Business and Management, UiTM Terengganu, Dungun Campus, MalaysiaThe adoption of e-commerce has become crucial for organizations, particularly among small and medium-sized enterprises (SMEs), to gain a competitive edge in the market since the emergence of the World Wide Web. Although previous research has investigated e-commerce adoption in different countries, there still needs to be studies, particularly in the Malaysian e-commerce industry, which has experienced accelerated growth due to the consumers' increased online shopping in response to the nationwide lockdown and movement restrictions. To address this gap, this study utilized the Technology Acceptance Model (TAM) to examine the relationships between organizational awareness (OA), perceived usefulness (PU), perceived ease of use (PEOU), and e-commerce adoption (EA) among SMEs in Johor. The study employed a quantitative approach and distributed an online questionnaire to the targeted respondents, resulting in 384 data sets that were analyzed using Statistical Packages for Social Sciences (SPSS) software, including descriptive and correlation analysis. The findings indicated that organizational awareness (OA), perceived usefulness (PU), and perceived ease of use (PEOU) had significant effects on e-commerce adoption (EA) among Johor SMEs. The results could assist the Johor State Government in developing and enhancing policies for the Digital Economy agenda and contribute to a better understanding of the factors that affect e-commerce adoption among SMEs in Johor. Finally, the study suggested future research directions based on the limitations and implications of the research.https://myjms.mohe.gov.my/index.php/JIBE/article/view/24030/13117e-commerce adoptionorganizational awarenessperceived usefulness |
| spellingShingle | Mohd Adha Shah Mohd Basir Umi Kartini Rashid Juzaimi Nasuredin Rabiatul Adawiyah Ma’arof Investigating the Factors on E-commerce Adoption among SMEs: A View of Technology Acceptance Model Journal of International Business, Economics and Entrepreneurship e-commerce adoption organizational awareness perceived usefulness |
| title | Investigating the Factors on E-commerce Adoption among SMEs: A View of Technology Acceptance Model |
| title_full | Investigating the Factors on E-commerce Adoption among SMEs: A View of Technology Acceptance Model |
| title_fullStr | Investigating the Factors on E-commerce Adoption among SMEs: A View of Technology Acceptance Model |
| title_full_unstemmed | Investigating the Factors on E-commerce Adoption among SMEs: A View of Technology Acceptance Model |
| title_short | Investigating the Factors on E-commerce Adoption among SMEs: A View of Technology Acceptance Model |
| title_sort | investigating the factors on e commerce adoption among smes a view of technology acceptance model |
| topic | e-commerce adoption organizational awareness perceived usefulness |
| url | https://myjms.mohe.gov.my/index.php/JIBE/article/view/24030/13117 |
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