Design and Explanation a World-Class Marketing Pattern in Iran
Results of different studies demonstrate that the world-class organizations have better performance in encountering challenges of twenty-first century. Therefore developing such features is strongly recommended to Iranian firms. Most of experts believe that to achieve to world-class situation, the m...
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| Format: | Article |
| Language: | fas |
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University of Tehran
2010-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_21718_1588e4e18742945fd232032bef7cb2d4.pdf |
| _version_ | 1811338885477695488 |
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| author | Hasan Ghasemi Zohreh Dehdashti Hossein Abedi |
| author_facet | Hasan Ghasemi Zohreh Dehdashti Hossein Abedi |
| author_sort | Hasan Ghasemi |
| collection | DOAJ |
| description | Results of different studies demonstrate that the world-class organizations have better performance in encountering challenges of twenty-first century. Therefore developing such features is strongly recommended to Iranian firms. Most of experts believe that to achieve to world-class situation, the most important factor is marketing, and all organizations should assess themselves about world-class marketing .Thus, the present study tries to answer this question “What is an appropriate pattern of a world-class marketing for Iranian firms? The study is practical in nature and purposes in determination of association between elements of pattern of a world-class marketing that is appropriate for Iranian firms.
To this end, at first adjustment study of theoretical essentials of world-class marketing was done. In the second phase, a measurement in elements of the primary pattern was done on 52 experts, by using qualitative study; and Delphi technique, statistical tests of T-Student, U-Mann Whitney and Phi Cramer. |
| first_indexed | 2024-04-13T18:17:16Z |
| format | Article |
| id | doaj.art-a795960b7243473f8e32a3c400650a93 |
| institution | Directory Open Access Journal |
| issn | 2008-5907 2423-5091 |
| language | fas |
| last_indexed | 2024-04-13T18:17:16Z |
| publishDate | 2010-09-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | مدیریت بازرگانی |
| spelling | doaj.art-a795960b7243473f8e32a3c400650a932022-12-22T02:35:38ZfasUniversity of Tehranمدیریت بازرگانی2008-59072423-50912010-09-0125113921718Design and Explanation a World-Class Marketing Pattern in IranHasan Ghasemi0Zohreh Dehdashti1Hossein Abedi2استادیار دانشکده حسابداری و مدیریت دانشگاه علامه طباطبایی، تهران ـ ایران- استادیار دانشکده حسابداری و مدیریت دانشگاه علامه طباطبایی،دانشجوی دکترای مدیریت بازرگانی دانشگاه علامه طباطبایی، تهران ـ ایرانResults of different studies demonstrate that the world-class organizations have better performance in encountering challenges of twenty-first century. Therefore developing such features is strongly recommended to Iranian firms. Most of experts believe that to achieve to world-class situation, the most important factor is marketing, and all organizations should assess themselves about world-class marketing .Thus, the present study tries to answer this question “What is an appropriate pattern of a world-class marketing for Iranian firms? The study is practical in nature and purposes in determination of association between elements of pattern of a world-class marketing that is appropriate for Iranian firms. To this end, at first adjustment study of theoretical essentials of world-class marketing was done. In the second phase, a measurement in elements of the primary pattern was done on 52 experts, by using qualitative study; and Delphi technique, statistical tests of T-Student, U-Mann Whitney and Phi Cramer.https://jibm.ut.ac.ir/article_21718_1588e4e18742945fd232032bef7cb2d4.pdfKey wordsWorld-class marketing.World-class organization |
| spellingShingle | Hasan Ghasemi Zohreh Dehdashti Hossein Abedi Design and Explanation a World-Class Marketing Pattern in Iran مدیریت بازرگانی Key words World-class marketing. World-class organization |
| title | Design and Explanation a World-Class Marketing Pattern in Iran |
| title_full | Design and Explanation a World-Class Marketing Pattern in Iran |
| title_fullStr | Design and Explanation a World-Class Marketing Pattern in Iran |
| title_full_unstemmed | Design and Explanation a World-Class Marketing Pattern in Iran |
| title_short | Design and Explanation a World-Class Marketing Pattern in Iran |
| title_sort | design and explanation a world class marketing pattern in iran |
| topic | Key words World-class marketing. World-class organization |
| url | https://jibm.ut.ac.ir/article_21718_1588e4e18742945fd232032bef7cb2d4.pdf |
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