Design and Explanation a World-Class Marketing Pattern in Iran
Results of different studies demonstrate that the world-class organizations have better performance in encountering challenges of twenty-first century. Therefore developing such features is strongly recommended to Iranian firms. Most of experts believe that to achieve to world-class situation, the m...
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Format: | Article |
Language: | fas |
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University of Tehran
2010-09-01
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Series: | مدیریت بازرگانی |
Subjects: | |
Online Access: | https://jibm.ut.ac.ir/article_21718_1588e4e18742945fd232032bef7cb2d4.pdf |
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author | Hasan Ghasemi Zohreh Dehdashti Hossein Abedi |
author_facet | Hasan Ghasemi Zohreh Dehdashti Hossein Abedi |
author_sort | Hasan Ghasemi |
collection | DOAJ |
description | Results of different studies demonstrate that the world-class organizations have better performance in encountering challenges of twenty-first century. Therefore developing such features is strongly recommended to Iranian firms. Most of experts believe that to achieve to world-class situation, the most important factor is marketing, and all organizations should assess themselves about world-class marketing .Thus, the present study tries to answer this question “What is an appropriate pattern of a world-class marketing for Iranian firms? The study is practical in nature and purposes in determination of association between elements of pattern of a world-class marketing that is appropriate for Iranian firms.
To this end, at first adjustment study of theoretical essentials of world-class marketing was done. In the second phase, a measurement in elements of the primary pattern was done on 52 experts, by using qualitative study; and Delphi technique, statistical tests of T-Student, U-Mann Whitney and Phi Cramer. |
first_indexed | 2024-04-13T18:17:16Z |
format | Article |
id | doaj.art-a795960b7243473f8e32a3c400650a93 |
institution | Directory Open Access Journal |
issn | 2008-5907 2423-5091 |
language | fas |
last_indexed | 2024-04-13T18:17:16Z |
publishDate | 2010-09-01 |
publisher | University of Tehran |
record_format | Article |
series | مدیریت بازرگانی |
spelling | doaj.art-a795960b7243473f8e32a3c400650a932022-12-22T02:35:38ZfasUniversity of Tehranمدیریت بازرگانی2008-59072423-50912010-09-0125113921718Design and Explanation a World-Class Marketing Pattern in IranHasan Ghasemi0Zohreh Dehdashti1Hossein Abedi2استادیار دانشکده حسابداری و مدیریت دانشگاه علامه طباطبایی، تهران ـ ایران- استادیار دانشکده حسابداری و مدیریت دانشگاه علامه طباطبایی،دانشجوی دکترای مدیریت بازرگانی دانشگاه علامه طباطبایی، تهران ـ ایرانResults of different studies demonstrate that the world-class organizations have better performance in encountering challenges of twenty-first century. Therefore developing such features is strongly recommended to Iranian firms. Most of experts believe that to achieve to world-class situation, the most important factor is marketing, and all organizations should assess themselves about world-class marketing .Thus, the present study tries to answer this question “What is an appropriate pattern of a world-class marketing for Iranian firms? The study is practical in nature and purposes in determination of association between elements of pattern of a world-class marketing that is appropriate for Iranian firms. To this end, at first adjustment study of theoretical essentials of world-class marketing was done. In the second phase, a measurement in elements of the primary pattern was done on 52 experts, by using qualitative study; and Delphi technique, statistical tests of T-Student, U-Mann Whitney and Phi Cramer.https://jibm.ut.ac.ir/article_21718_1588e4e18742945fd232032bef7cb2d4.pdfKey wordsWorld-class marketing.World-class organization |
spellingShingle | Hasan Ghasemi Zohreh Dehdashti Hossein Abedi Design and Explanation a World-Class Marketing Pattern in Iran مدیریت بازرگانی Key words World-class marketing. World-class organization |
title | Design and Explanation a World-Class Marketing Pattern in Iran |
title_full | Design and Explanation a World-Class Marketing Pattern in Iran |
title_fullStr | Design and Explanation a World-Class Marketing Pattern in Iran |
title_full_unstemmed | Design and Explanation a World-Class Marketing Pattern in Iran |
title_short | Design and Explanation a World-Class Marketing Pattern in Iran |
title_sort | design and explanation a world class marketing pattern in iran |
topic | Key words World-class marketing. World-class organization |
url | https://jibm.ut.ac.ir/article_21718_1588e4e18742945fd232032bef7cb2d4.pdf |
work_keys_str_mv | AT hasanghasemi designandexplanationaworldclassmarketingpatterniniran AT zohrehdehdashti designandexplanationaworldclassmarketingpatterniniran AT hosseinabedi designandexplanationaworldclassmarketingpatterniniran |