Single-trial visually evoked potentials predict both individual choice and market outcomes

Abstract A central assumption in the behavioral sciences is that choice behavior generalizes enough across individuals that measurements from a sampled group can predict the behavior of the population. Following from this assumption, the unit of behavioral sampling or measurement for most neuroimagi...

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Bibliographic Details
Main Authors: John P. Veillette, Shannon L. M. Heald, Benjamin Wittenbrink, Katherine S. Reis, Howard C. Nusbaum
Format: Article
Language:English
Published: Nature Portfolio 2023-09-01
Series:Scientific Reports
Online Access:https://doi.org/10.1038/s41598-023-41613-4