Ways to neutralize the country-of-origin effect in the emerging market firms international branding1
The purpose of this paper is to examine the ways in which to neutralize the country-of-origin (COO) effect (COE) in the emerging market of firms’ international branding.
| Egile Nagusiak: | , |
|---|---|
| Formatua: | Artikulua |
| Hizkuntza: | English |
| Argitaratua: |
Sciendo
2023-03-01
|
| Saila: | International Journal of Management and Economics |
| Gaiak: | |
| Sarrera elektronikoa: | https://doi.org/10.2478/ijme-2022-0027 |