Al-‘Anashir al-Dalaliyyah fi Ghilaf Aghdziyyah al-Mujammadah al-Halal: DirasahWashfiyyah Tahliliyyah

Most of Malaysians choose frozen food in their lives because of its quick preparation and availability. The indicative elements are usually displayed on the packaging of frozen food to know its components, method of preparation, production and expiry date. This study aims to discover the semantic el...

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Main Authors: Zalika Adam, Lubna binti Abdurrahman, Jamal Abdul Nassir bin Shaari, Nurul Aisyah binti Hasan Basri, Youcef Nasser
Format: Article
Language:Arabic
Published: Universitas Muhammadiyah Sumatera Barat 2023-06-01
Series:Tanwir Arabiyyah
Subjects:
Online Access:https://jurnal.umsb.ac.id/index.php/aflj/article/view/4199
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author Zalika Adam
Lubna binti Abdurrahman
Jamal Abdul Nassir bin Shaari
Nurul Aisyah binti Hasan Basri
Youcef Nasser
author_facet Zalika Adam
Lubna binti Abdurrahman
Jamal Abdul Nassir bin Shaari
Nurul Aisyah binti Hasan Basri
Youcef Nasser
author_sort Zalika Adam
collection DOAJ
description Most of Malaysians choose frozen food in their lives because of its quick preparation and availability. The indicative elements are usually displayed on the packaging of frozen food to know its components, method of preparation, production and expiry date. This study aims to discover the semantic elements present in the packaging of frozen food, to know the semantic elements depicted and their role in this packaging, and to know the effects of the semantic elements on consumers. The study followed the descriptive analytical approach, which is the description of halal frozen food and the analysis of the interview conducted with the participants. This study consists of three participants to know the experiences and their attention on the semantic elements in the cover. The data was analyzed by extracting important insights using Atlas.ti. The results of the study indicated there of; The semantic elements in the packaging have an impact on consumers. The study ended with recommendations and suggestions.
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spelling doaj.art-a7d070a4b9df442ca09cca9e015d6a252023-07-05T08:51:36ZaraUniversitas Muhammadiyah Sumatera BaratTanwir Arabiyyah2776-60632776-60712023-06-0131354610.31869/aflj.v3i1.41993056Al-‘Anashir al-Dalaliyyah fi Ghilaf Aghdziyyah al-Mujammadah al-Halal: DirasahWashfiyyah TahliliyyahZalika Adam0Lubna binti Abdurrahman1Jamal Abdul Nassir bin Shaari2Nurul Aisyah binti Hasan Basri3Youcef Nasser4Universiti Sains Islam MalaysiaUniversitas Sain Islam MalaysiaUniversitas Sain Islam MalaysiaUniversitas Sain Islam MalaysiaInternational Islamic University MalaysiaMost of Malaysians choose frozen food in their lives because of its quick preparation and availability. The indicative elements are usually displayed on the packaging of frozen food to know its components, method of preparation, production and expiry date. This study aims to discover the semantic elements present in the packaging of frozen food, to know the semantic elements depicted and their role in this packaging, and to know the effects of the semantic elements on consumers. The study followed the descriptive analytical approach, which is the description of halal frozen food and the analysis of the interview conducted with the participants. This study consists of three participants to know the experiences and their attention on the semantic elements in the cover. The data was analyzed by extracting important insights using Atlas.ti. The results of the study indicated there of; The semantic elements in the packaging have an impact on consumers. The study ended with recommendations and suggestions.https://jurnal.umsb.ac.id/index.php/aflj/article/view/4199frozen foodsemantic elementspackaging, halal
spellingShingle Zalika Adam
Lubna binti Abdurrahman
Jamal Abdul Nassir bin Shaari
Nurul Aisyah binti Hasan Basri
Youcef Nasser
Al-‘Anashir al-Dalaliyyah fi Ghilaf Aghdziyyah al-Mujammadah al-Halal: DirasahWashfiyyah Tahliliyyah
Tanwir Arabiyyah
frozen food
semantic elements
packaging, halal
title Al-‘Anashir al-Dalaliyyah fi Ghilaf Aghdziyyah al-Mujammadah al-Halal: DirasahWashfiyyah Tahliliyyah
title_full Al-‘Anashir al-Dalaliyyah fi Ghilaf Aghdziyyah al-Mujammadah al-Halal: DirasahWashfiyyah Tahliliyyah
title_fullStr Al-‘Anashir al-Dalaliyyah fi Ghilaf Aghdziyyah al-Mujammadah al-Halal: DirasahWashfiyyah Tahliliyyah
title_full_unstemmed Al-‘Anashir al-Dalaliyyah fi Ghilaf Aghdziyyah al-Mujammadah al-Halal: DirasahWashfiyyah Tahliliyyah
title_short Al-‘Anashir al-Dalaliyyah fi Ghilaf Aghdziyyah al-Mujammadah al-Halal: DirasahWashfiyyah Tahliliyyah
title_sort al anashir al dalaliyyah fi ghilaf aghdziyyah al mujammadah al halal dirasahwashfiyyah tahliliyyah
topic frozen food
semantic elements
packaging, halal
url https://jurnal.umsb.ac.id/index.php/aflj/article/view/4199
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