Decision-making behavior analysis of accounting and financial analysts: a study based on the bounded rationality theory
This study seeks for analyze the impact of bounded rationality in decision-making process. The main idea is to search for the understanding of cognitive biases that influence on the judgment, in order to change the decision-making procedures in order to reduce them. In this way, it is aimed to discu...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal de Santa Catarina
2010-01-01
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| Series: | Revista Contemporânea de Contabilidade |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/contabilidade/article/view/11185 |
| _version_ | 1819069197012959232 |
|---|---|
| author | Marcelo Alvaro da Silva Macedo Patricia Vivas da Silva Fontes |
| author_facet | Marcelo Alvaro da Silva Macedo Patricia Vivas da Silva Fontes |
| author_sort | Marcelo Alvaro da Silva Macedo |
| collection | DOAJ |
| description | This study seeks for analyze the impact of bounded rationality in decision-making process. The main idea is to search for the understanding of cognitive biases that influence on the judgment, in order to change the decision-making procedures in order to reduce them. In this way, it is aimed to discuss the issue of decision-making process and its cognitive aspects in a environment of accounting and financial analysis. The focus of this paper is, then, through a decision-making behavior analysis of accounting and financial analysts, create the discussion and the recognizing that systematically mislead the decision themselves from a strictly rational behavior, because of the use of judgment heuristics and the prospective theory, which in many cases lead us to decision bias. For that, a questionnaire was applied to 91 analysts, which were invited to take a decision or issue an opinion related to the aspects of each question. The results show that, in a general way, related to the analysts from the sample, the use of judgment heuristics, as well the prospective theory, take to biases, which diverted the choice from a purely rational alternative. |
| first_indexed | 2024-12-21T16:46:12Z |
| format | Article |
| id | doaj.art-a7e3b344a87d494587c1afe03326e8d7 |
| institution | Directory Open Access Journal |
| issn | 1807-1821 2175-8069 |
| language | Portuguese |
| last_indexed | 2024-12-21T16:46:12Z |
| publishDate | 2010-01-01 |
| publisher | Universidade Federal de Santa Catarina |
| record_format | Article |
| series | Revista Contemporânea de Contabilidade |
| spelling | doaj.art-a7e3b344a87d494587c1afe03326e8d72022-12-21T18:57:00ZporUniversidade Federal de Santa CatarinaRevista Contemporânea de Contabilidade1807-18212175-80692010-01-0161115918610.5007/2175-8069.2009v6n11p15910379Decision-making behavior analysis of accounting and financial analysts: a study based on the bounded rationality theoryMarcelo Alvaro da Silva Macedo0Patricia Vivas da Silva Fontes1FACC/UFRJUFRuralRJThis study seeks for analyze the impact of bounded rationality in decision-making process. The main idea is to search for the understanding of cognitive biases that influence on the judgment, in order to change the decision-making procedures in order to reduce them. In this way, it is aimed to discuss the issue of decision-making process and its cognitive aspects in a environment of accounting and financial analysis. The focus of this paper is, then, through a decision-making behavior analysis of accounting and financial analysts, create the discussion and the recognizing that systematically mislead the decision themselves from a strictly rational behavior, because of the use of judgment heuristics and the prospective theory, which in many cases lead us to decision bias. For that, a questionnaire was applied to 91 analysts, which were invited to take a decision or issue an opinion related to the aspects of each question. The results show that, in a general way, related to the analysts from the sample, the use of judgment heuristics, as well the prospective theory, take to biases, which diverted the choice from a purely rational alternative.https://periodicos.ufsc.br/index.php/contabilidade/article/view/11185racionalidade limitadaheurísticas de julgamentoteoria prospectivavieses de decisão |
| spellingShingle | Marcelo Alvaro da Silva Macedo Patricia Vivas da Silva Fontes Decision-making behavior analysis of accounting and financial analysts: a study based on the bounded rationality theory Revista Contemporânea de Contabilidade racionalidade limitada heurísticas de julgamento teoria prospectiva vieses de decisão |
| title | Decision-making behavior analysis of accounting and financial analysts: a study based on the bounded rationality theory |
| title_full | Decision-making behavior analysis of accounting and financial analysts: a study based on the bounded rationality theory |
| title_fullStr | Decision-making behavior analysis of accounting and financial analysts: a study based on the bounded rationality theory |
| title_full_unstemmed | Decision-making behavior analysis of accounting and financial analysts: a study based on the bounded rationality theory |
| title_short | Decision-making behavior analysis of accounting and financial analysts: a study based on the bounded rationality theory |
| title_sort | decision making behavior analysis of accounting and financial analysts a study based on the bounded rationality theory |
| topic | racionalidade limitada heurísticas de julgamento teoria prospectiva vieses de decisão |
| url | https://periodicos.ufsc.br/index.php/contabilidade/article/view/11185 |
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