The Evaluation of Marketing Mix Elements: A Case Study

The Evaluation of Marketing Mix Elements: A Case Study

The paper aims to investigate the influencing of marketing mix (MM) elements (product, price, place or distribution, and promotion) on increasing the effectiveness of product promotion and their role to reduce the problems within the organization. The main importance aspects of this paper are to dis...

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Bibliographic Details
Main Authors: Thabit H. Thabit, Manaf B. Raewf
Format: Article
Language:English
Published: Tishk International University 2018-03-01
Series:International Journal of Social Sciences & Educational Studies
Subjects:
Marketing Mix
4P
Price
Place
Product
Promotion
Online Access:http://ijsses.org/wp-content/uploads/2018/05/The-Evaluation-of-Marketing-Mix-Elements.pdf

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