Public’s Attribution vs Punitive Behavior in Indonesian Public Relations Practice

The research aims to test situational crisis communication and attribution theories in Indonesian context. Crisis threats companies’ reputation and affects the public’s attribution which will lead to the creation of punitive behavior from the public towards the organization. The study used a quantit...

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Main Authors: Rachmat Kriyantono, Yuyun Agus Riani, Rizky Ika Safitri
Format: Article
Language:English
Published: Universitas Atma Jaya Yogyakarta 2017-06-01
Series:Jurnal Ilmu Komunikasi
Online Access:https://ojs.uajy.ac.id/index.php/jik/article/view/1180
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author Rachmat Kriyantono
Yuyun Agus Riani
Rizky Ika Safitri
author_facet Rachmat Kriyantono
Yuyun Agus Riani
Rizky Ika Safitri
author_sort Rachmat Kriyantono
collection DOAJ
description The research aims to test situational crisis communication and attribution theories in Indonesian context. Crisis threats companies’ reputation and affects the public’s attribution which will lead to the creation of punitive behavior from the public towards the organization. The study used a quantitative approach with experimental method and content analysis in the pre-research. Involving 90 respondents, the research fi nds that mass media infl uences public’s attribution within the experimental group who were given positive and negative news. The research shows that the crisis history and the relational reputation determine the public attribution toward the initial crisis responsibility.
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spelling doaj.art-a7ec59694e224783b272db032bf9855c2022-12-21T19:44:30ZengUniversitas Atma Jaya YogyakartaJurnal Ilmu Komunikasi1829-65642548-86432017-06-0114110.24002/jik.v14i1.1180962Public’s Attribution vs Punitive Behavior in Indonesian Public Relations PracticeRachmat KriyantonoYuyun Agus RianiRizky Ika SafitriThe research aims to test situational crisis communication and attribution theories in Indonesian context. Crisis threats companies’ reputation and affects the public’s attribution which will lead to the creation of punitive behavior from the public towards the organization. The study used a quantitative approach with experimental method and content analysis in the pre-research. Involving 90 respondents, the research fi nds that mass media infl uences public’s attribution within the experimental group who were given positive and negative news. The research shows that the crisis history and the relational reputation determine the public attribution toward the initial crisis responsibility.https://ojs.uajy.ac.id/index.php/jik/article/view/1180
spellingShingle Rachmat Kriyantono
Yuyun Agus Riani
Rizky Ika Safitri
Public’s Attribution vs Punitive Behavior in Indonesian Public Relations Practice
Jurnal Ilmu Komunikasi
title Public’s Attribution vs Punitive Behavior in Indonesian Public Relations Practice
title_full Public’s Attribution vs Punitive Behavior in Indonesian Public Relations Practice
title_fullStr Public’s Attribution vs Punitive Behavior in Indonesian Public Relations Practice
title_full_unstemmed Public’s Attribution vs Punitive Behavior in Indonesian Public Relations Practice
title_short Public’s Attribution vs Punitive Behavior in Indonesian Public Relations Practice
title_sort public s attribution vs punitive behavior in indonesian public relations practice
url https://ojs.uajy.ac.id/index.php/jik/article/view/1180
work_keys_str_mv AT rachmatkriyantono publicsattributionvspunitivebehaviorinindonesianpublicrelationspractice
AT yuyunagusriani publicsattributionvspunitivebehaviorinindonesianpublicrelationspractice
AT rizkyikasafitri publicsattributionvspunitivebehaviorinindonesianpublicrelationspractice