Store Atmosphere Strategies and their Effects on Purchase Intention

Store Atmosphere Strategies and their Effects on Purchase Intention

Retailers must continually adjust to the realities due to the fast speed of today's society, which brings with it constant changes in fashion trends, technology advancements, and also the modification of lifestyle. Even though such improvements and adjustments are unnecessary, they must be made...

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Bibliographic Details
Main Authors: Fazlı Uğur Çolak, Özgür Çengel
Format: Article
Language:English
Published: Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi) 2023-06-01
Series:Journal of International Trade, Logistics and Law
Subjects:
store atmosphere
purchase intention
music
lighting
customer
Online Access:http://www.jital.org/index.php/jital/article/view/324

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