Identifying HPV vaccine narrative communication needs among parents on social media

Identifying HPV vaccine narrative communication needs among parents on social media

Sharing personal experiences is an important communication strategy in public health, including vaccination. This study sought to understand if parents would be receptive to learning about the HPV vaccine from other parent experiences, and what format this information should take on social media. In...

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Bibliographic Details
Main Authors: Philip M. Massey, Elikem Togo, Shawn C. Chiang, Ann C. Klassen, Meredith Rose, Jennifer A. Manganello, Amy E. Leader
Format: Article
Language:English
Published: Elsevier 2021-09-01
Series:Preventive Medicine Reports
Subjects:
HPV vaccine
Cancer prevention
Social media
Narrative communication
Adolescent health
Online Access:http://www.sciencedirect.com/science/article/pii/S2211335521001789

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