Social Content Recommendation Based on Spatial-Temporal Aware Diffusion Modeling in Social Networks

User interactions in online social networks (OSNs) enable the spread of information and enhance the information dissemination process, but at the same time they exacerbate the information overload problem. In this paper, we propose a social content recommendation method based on spatial-temporal awa...

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Main Authors: Farman Ullah, Sungchang Lee
Format: Article
Language:English
Published: MDPI AG 2016-09-01
Series:Symmetry
Subjects:
Online Access:http://www.mdpi.com/2073-8994/8/9/89
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author Farman Ullah
Sungchang Lee
author_facet Farman Ullah
Sungchang Lee
author_sort Farman Ullah
collection DOAJ
description User interactions in online social networks (OSNs) enable the spread of information and enhance the information dissemination process, but at the same time they exacerbate the information overload problem. In this paper, we propose a social content recommendation method based on spatial-temporal aware controlled information diffusion modeling in OSNs. Users interact more frequently when they are close to each other geographically, have similar behaviors, and fall into similar demographic categories. Considering these facts, we propose multicriteria-based social ties relationship and temporal-aware probabilistic information diffusion modeling for controlled information spread maximization in OSNs. The proposed social ties relationship modeling takes into account user spatial information, content trust, opinion similarity, and demographics. We suggest a ranking algorithm that considers the user ties strength with friends and friends-of-friends to rank users in OSNs and select highly influential injection nodes. These nodes are able to improve social content recommendations, minimize information diffusion time, and maximize information spread. Furthermore, the proposed temporal-aware probabilistic diffusion process categorizes the nodes and diffuses the recommended content to only those users who are highly influential and can enhance information dissemination. The experimental results show the effectiveness of the proposed scheme.
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spelling doaj.art-a7f91b7f6dd24fbf85558e366c3664ca2022-12-22T02:53:20ZengMDPI AGSymmetry2073-89942016-09-01898910.3390/sym8090089sym8090089Social Content Recommendation Based on Spatial-Temporal Aware Diffusion Modeling in Social NetworksFarman Ullah0Sungchang Lee1School of Electronics and Information Engineering, Korea Aerospace University, Deogyang-gu, Goyang-si, Gyeonggi-do 412-791, KoreaSchool of Electronics and Information Engineering, Korea Aerospace University, Deogyang-gu, Goyang-si, Gyeonggi-do 412-791, KoreaUser interactions in online social networks (OSNs) enable the spread of information and enhance the information dissemination process, but at the same time they exacerbate the information overload problem. In this paper, we propose a social content recommendation method based on spatial-temporal aware controlled information diffusion modeling in OSNs. Users interact more frequently when they are close to each other geographically, have similar behaviors, and fall into similar demographic categories. Considering these facts, we propose multicriteria-based social ties relationship and temporal-aware probabilistic information diffusion modeling for controlled information spread maximization in OSNs. The proposed social ties relationship modeling takes into account user spatial information, content trust, opinion similarity, and demographics. We suggest a ranking algorithm that considers the user ties strength with friends and friends-of-friends to rank users in OSNs and select highly influential injection nodes. These nodes are able to improve social content recommendations, minimize information diffusion time, and maximize information spread. Furthermore, the proposed temporal-aware probabilistic diffusion process categorizes the nodes and diffuses the recommended content to only those users who are highly influential and can enhance information dissemination. The experimental results show the effectiveness of the proposed scheme.http://www.mdpi.com/2073-8994/8/9/89spatialtemporalinformation diffusionprobabilistic diffusion modelrecommender systemonline social networks
spellingShingle Farman Ullah
Sungchang Lee
Social Content Recommendation Based on Spatial-Temporal Aware Diffusion Modeling in Social Networks
Symmetry
spatial
temporal
information diffusion
probabilistic diffusion model
recommender system
online social networks
title Social Content Recommendation Based on Spatial-Temporal Aware Diffusion Modeling in Social Networks
title_full Social Content Recommendation Based on Spatial-Temporal Aware Diffusion Modeling in Social Networks
title_fullStr Social Content Recommendation Based on Spatial-Temporal Aware Diffusion Modeling in Social Networks
title_full_unstemmed Social Content Recommendation Based on Spatial-Temporal Aware Diffusion Modeling in Social Networks
title_short Social Content Recommendation Based on Spatial-Temporal Aware Diffusion Modeling in Social Networks
title_sort social content recommendation based on spatial temporal aware diffusion modeling in social networks
topic spatial
temporal
information diffusion
probabilistic diffusion model
recommender system
online social networks
url http://www.mdpi.com/2073-8994/8/9/89
work_keys_str_mv AT farmanullah socialcontentrecommendationbasedonspatialtemporalawarediffusionmodelinginsocialnetworks
AT sungchanglee socialcontentrecommendationbasedonspatialtemporalawarediffusionmodelinginsocialnetworks