Empirical Study on Customer Perception of E-Commerce: Mediating Effect of Electronic Payment Security

Empirical Study on Customer Perception of E-Commerce: Mediating Effect of Electronic Payment Security

This research aims to give empirical evidence in the mediating role of e-payment security on e-commerce's customer purchase intention. This study involved millennia's generation in Semarang, which used structural equation modelling to analyze the model. The analysis stages consist of evalu...

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Bibliographic Details
Main Authors: Muhammad Noor Ardiansah, Anis Chariri, Indira Januarti
Format: Article
Language:English
Published: Universitas Negeri Semarang 2019-09-01
Series:Jurnal Dinamika Akuntansi
Subjects:
e-commerce
e-payment security
perceived usefulness
perceived ease to use
purchase intention
tam
Online Access:https://journal.unnes.ac.id/nju/index.php/jda/article/view/20147

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