A study on identification of youth identity through a gender lens in network buzzwords: A critical discourse analysis

Abstract As an emerging form of discourse in the Internet era, network buzzwords serve as an indicator of the mentality of the youth, reflecting their identity. However, research on the implementation of network buzzwords in the context of gender formations has been limited. This study fills this re...

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Main Authors: Huawei Tan, Yating Yu
Format: Article
Language:English
Published: Springer Nature 2024-01-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-024-02618-0
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author Huawei Tan
Yating Yu
author_facet Huawei Tan
Yating Yu
author_sort Huawei Tan
collection DOAJ
description Abstract As an emerging form of discourse in the Internet era, network buzzwords serve as an indicator of the mentality of the youth, reflecting their identity. However, research on the implementation of network buzzwords in the context of gender formations has been limited. This study fills this research gap by using critical discourse analysis to analyse the use of 11 gender-specific buzzwords listed in the annual list of top-ten network buzzwords published by the magazine Yaowen Jiaozi from 2012 to 2021 on the social media platform, Weibo. It discusses how the gender network buzzwords shape the identity of young groups, what kind of identities were formed, and how young people use gender buzzwords to construct both gender-conforming and patriarchal discourse, as well as gender-nonconforming discourse, from the perspectives of conformity and nonconformity. Additionally, it discusses the cultural significance of network buzzwords and their potential impact on contemporary society.
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spelling doaj.art-a7ff7b2dd87e4f2b830c2588c0f9d2a02024-01-21T12:14:00ZengSpringer NatureHumanities & Social Sciences Communications2662-99922024-01-0111111210.1057/s41599-024-02618-0A study on identification of youth identity through a gender lens in network buzzwords: A critical discourse analysisHuawei Tan0Yating Yu1Department of Literature and Journalism, The Chongqing Technology and Business UniversityThe Department of Communication, Faculty of Social Sciences, University of Macau, Avenida da Universidade, TaipaAbstract As an emerging form of discourse in the Internet era, network buzzwords serve as an indicator of the mentality of the youth, reflecting their identity. However, research on the implementation of network buzzwords in the context of gender formations has been limited. This study fills this research gap by using critical discourse analysis to analyse the use of 11 gender-specific buzzwords listed in the annual list of top-ten network buzzwords published by the magazine Yaowen Jiaozi from 2012 to 2021 on the social media platform, Weibo. It discusses how the gender network buzzwords shape the identity of young groups, what kind of identities were formed, and how young people use gender buzzwords to construct both gender-conforming and patriarchal discourse, as well as gender-nonconforming discourse, from the perspectives of conformity and nonconformity. Additionally, it discusses the cultural significance of network buzzwords and their potential impact on contemporary society.https://doi.org/10.1057/s41599-024-02618-0
spellingShingle Huawei Tan
Yating Yu
A study on identification of youth identity through a gender lens in network buzzwords: A critical discourse analysis
Humanities & Social Sciences Communications
title A study on identification of youth identity through a gender lens in network buzzwords: A critical discourse analysis
title_full A study on identification of youth identity through a gender lens in network buzzwords: A critical discourse analysis
title_fullStr A study on identification of youth identity through a gender lens in network buzzwords: A critical discourse analysis
title_full_unstemmed A study on identification of youth identity through a gender lens in network buzzwords: A critical discourse analysis
title_short A study on identification of youth identity through a gender lens in network buzzwords: A critical discourse analysis
title_sort study on identification of youth identity through a gender lens in network buzzwords a critical discourse analysis
url https://doi.org/10.1057/s41599-024-02618-0
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