Customer behavior when experiencing smart retail technology: a conceptual framework
Due to the rapid growth of Smart Retail Technology (SRT) in the digital age, the retail industry has transformed how it engages with customers and manages daily operations. This research utilizes the Value-Based Adoption Model to investigate the mechanism that may affect to customer loyalty to retai...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The University of Danang
2023-12-01
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| Series: | Tạp chí Khoa học và Công nghệ |
| Subjects: | |
| Online Access: | https://jst-ud.vn/jst-ud/article/view/8871 |