Analysis of Conscious and Unconscious Animation Audience Behavior in Children Using Neuromarketing
Neuromarketing is a new field of study focusing on consumer behavior based on unconscious responses. The newly-developed science makes use of a variety of techniques, one of which is Event-Related Potential which has been employed in the present study. The research seeks to identify the components o...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2017-01-01
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| Series: | مطالعات رسانههای نوین |
| Subjects: | |
| Online Access: | https://nms.atu.ac.ir/article_7006_834a54466e5c7f4b2861be73d60f8d2c.pdf |
| _version_ | 1797392818577080320 |
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| author | mohamad mahdi Izadkhah sobhan yahyaie |
| author_facet | mohamad mahdi Izadkhah sobhan yahyaie |
| author_sort | mohamad mahdi Izadkhah |
| collection | DOAJ |
| description | Neuromarketing is a new field of study focusing on consumer behavior based on unconscious responses. The newly-developed science makes use of a variety of techniques, one of which is Event-Related Potential which has been employed in the present study. The research seeks to identify the components of an animated character’s charm, based on the analysis of consumer behavior. The answers to questions about the design and production of the first animated character role are addressed and replied in this article. The present study, therefore, compares the traditional method (the question of the individual) with modern methods such as the event-related potential. The research then offers a fresh understanding of the way children respond regarding their tendency toward characters in programs meant for them. Some of the contradictions between what the children say and what’s going on in their subconscious were revealed by the study. Those results can be of valuable use for media policy-making and audience analysis. |
| first_indexed | 2024-03-08T23:53:01Z |
| format | Article |
| id | doaj.art-a86b0bbee39a46c98d9a85ecce84b950 |
| institution | Directory Open Access Journal |
| issn | 2538-2209 2476-6550 |
| language | fas |
| last_indexed | 2024-03-08T23:53:01Z |
| publishDate | 2017-01-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | مطالعات رسانههای نوین |
| spelling | doaj.art-a86b0bbee39a46c98d9a85ecce84b9502023-12-13T10:20:09ZfasAllameh Tabataba'i University Pressمطالعات رسانههای نوین2538-22092476-65502017-01-012510213510.22054/cs.2017.70067006Analysis of Conscious and Unconscious Animation Audience Behavior in Children Using Neuromarketingmohamad mahdi Izadkhah0sobhan yahyaie1دانشجوی دکتری مدیریت بازرگانی دانشگاه سمنان.دکتری علوم ارتباطات اجتماعی.Neuromarketing is a new field of study focusing on consumer behavior based on unconscious responses. The newly-developed science makes use of a variety of techniques, one of which is Event-Related Potential which has been employed in the present study. The research seeks to identify the components of an animated character’s charm, based on the analysis of consumer behavior. The answers to questions about the design and production of the first animated character role are addressed and replied in this article. The present study, therefore, compares the traditional method (the question of the individual) with modern methods such as the event-related potential. The research then offers a fresh understanding of the way children respond regarding their tendency toward characters in programs meant for them. Some of the contradictions between what the children say and what’s going on in their subconscious were revealed by the study. Those results can be of valuable use for media policy-making and audience analysis.https://nms.atu.ac.ir/article_7006_834a54466e5c7f4b2861be73d60f8d2c.pdfaudience researchneuromarketingevent-related potentialbrain reactionscharactersanimationchildren |
| spellingShingle | mohamad mahdi Izadkhah sobhan yahyaie Analysis of Conscious and Unconscious Animation Audience Behavior in Children Using Neuromarketing مطالعات رسانههای نوین audience research neuromarketing event-related potential brain reactions characters animation children |
| title | Analysis of Conscious and Unconscious Animation Audience Behavior in Children Using Neuromarketing |
| title_full | Analysis of Conscious and Unconscious Animation Audience Behavior in Children Using Neuromarketing |
| title_fullStr | Analysis of Conscious and Unconscious Animation Audience Behavior in Children Using Neuromarketing |
| title_full_unstemmed | Analysis of Conscious and Unconscious Animation Audience Behavior in Children Using Neuromarketing |
| title_short | Analysis of Conscious and Unconscious Animation Audience Behavior in Children Using Neuromarketing |
| title_sort | analysis of conscious and unconscious animation audience behavior in children using neuromarketing |
| topic | audience research neuromarketing event-related potential brain reactions characters animation children |
| url | https://nms.atu.ac.ir/article_7006_834a54466e5c7f4b2861be73d60f8d2c.pdf |
| work_keys_str_mv | AT mohamadmahdiizadkhah analysisofconsciousandunconsciousanimationaudiencebehaviorinchildrenusingneuromarketing AT sobhanyahyaie analysisofconsciousandunconsciousanimationaudiencebehaviorinchildrenusingneuromarketing |