Analysis of Conscious and Unconscious Animation Audience Behavior in Children Using Neuromarketing
Neuromarketing is a new field of study focusing on consumer behavior based on unconscious responses. The newly-developed science makes use of a variety of techniques, one of which is Event-Related Potential which has been employed in the present study. The research seeks to identify the components o...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2017-01-01
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| Series: | مطالعات رسانههای نوین |
| Subjects: | |
| Online Access: | https://nms.atu.ac.ir/article_7006_834a54466e5c7f4b2861be73d60f8d2c.pdf |