Racionalidades em Jogo em um Processo de Profissionalização Organizacional

This research has the objective of presenting the conditions of a professionalization process in a family business. Family owned companies host opposing interpretations concerning the capacity family managers have to control a competitive business. In this research, an alternative to family values r...

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Main Author: Henrique Muzzio
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2012-11-01
Series:RAC: Revista de Administração Contemporânea
Subjects:
Online Access:http://www.anpad.org.br/periodicos/arq_pdf/a_1357.pdf
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author Henrique Muzzio
author_facet Henrique Muzzio
author_sort Henrique Muzzio
collection DOAJ
description This research has the objective of presenting the conditions of a professionalization process in a family business. Family owned companies host opposing interpretations concerning the capacity family managers have to control a competitive business. In this research, an alternative to family values revealed contradictory interpretations between those being investigated. Using the antagonism between instrumental and substantive rationality, we associate the first type of rationality with the perspective of the new professional managers and the second type of rationality to the perspective of the old workers. We use qualitative approach with case studies developed through interviews at three corporate units. The data was analyzed through content analysis. The results show a degradation of the company founder’s ideals due to modernization discourse instigated by professional managers. This reduced the founder’s legacy and substituted other values associated with competitiveness and long-term viability.
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spelling doaj.art-a86d2c6a47144516a58ee4d78855768e2023-09-02T10:43:47ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)RAC: Revista de Administração Contemporânea1415-65551982-78492012-11-01166827844Racionalidades em Jogo em um Processo de Profissionalização OrganizacionalHenrique MuzzioThis research has the objective of presenting the conditions of a professionalization process in a family business. Family owned companies host opposing interpretations concerning the capacity family managers have to control a competitive business. In this research, an alternative to family values revealed contradictory interpretations between those being investigated. Using the antagonism between instrumental and substantive rationality, we associate the first type of rationality with the perspective of the new professional managers and the second type of rationality to the perspective of the old workers. We use qualitative approach with case studies developed through interviews at three corporate units. The data was analyzed through content analysis. The results show a degradation of the company founder’s ideals due to modernization discourse instigated by professional managers. This reduced the founder’s legacy and substituted other values associated with competitiveness and long-term viability.http://www.anpad.org.br/periodicos/arq_pdf/a_1357.pdffamily businessinstrumental and substantive rationalitiesprofessionalizationorganizational changevalues.
spellingShingle Henrique Muzzio
Racionalidades em Jogo em um Processo de Profissionalização Organizacional
RAC: Revista de Administração Contemporânea
family business
instrumental and substantive rationalities
professionalization
organizational change
values.
title Racionalidades em Jogo em um Processo de Profissionalização Organizacional
title_full Racionalidades em Jogo em um Processo de Profissionalização Organizacional
title_fullStr Racionalidades em Jogo em um Processo de Profissionalização Organizacional
title_full_unstemmed Racionalidades em Jogo em um Processo de Profissionalização Organizacional
title_short Racionalidades em Jogo em um Processo de Profissionalização Organizacional
title_sort racionalidades em jogo em um processo de profissionalizacao organizacional
topic family business
instrumental and substantive rationalities
professionalization
organizational change
values.
url http://www.anpad.org.br/periodicos/arq_pdf/a_1357.pdf
work_keys_str_mv AT henriquemuzzio racionalidadesemjogoemumprocessodeprofissionalizacaoorganizacional