A MELTING POT OF MALANG: LINGUISTICS LANDSCAPE OF MALANG CULINARY SIGNS

There are numerous studies of linguistics landscape or study of texts in public spaces. However, study on the culinary sign is still rare in Indonesia. Thus, this paper explores the linguistics landscape of culinary signs around campus in Malang, East Java, Indonesia, the melting pot of cultures an...

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Main Authors: Milania Fitri Iwana, Emy Sudarwati
Format: Article
Language:English
Published: English Department of Bangka Belitung University, Indonesia 2021-10-01
Series:Lire Journal
Subjects:
Online Access:https://lirejournal.ubb.ac.id/index.php/LRJ/article/view/123
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author Milania Fitri Iwana
Emy Sudarwati
author_facet Milania Fitri Iwana
Emy Sudarwati
author_sort Milania Fitri Iwana
collection DOAJ
description There are numerous studies of linguistics landscape or study of texts in public spaces. However, study on the culinary sign is still rare in Indonesia. Thus, this paper explores the linguistics landscape of culinary signs around campus in Malang, East Java, Indonesia, the melting pot of cultures and languages. The research aims to analyze the form of language use and its function. The data collection is photographing culinary signs around three advanced campuses in Malang, namely the University of Brawijaya, State University of Malang, and the University of Muhammadiyah Malang. Qualitative descriptive was used in analyzing the data. The results showed that Indonesian, English, and Javanese are the most frequent languages used in culinary banners or storefronts and other foreign languages (Japanese, Korean, Arabic, Malay) and vernaculars (Sundanese, Banjarese, Minangnese). It was found that the Malang culinary linguistics mirrored the taste and service of the store. Furthermore, foreign languages are becoming a way to go global and known by college students who most like modernization. The use of Javanese also acts as a symbol of maintaining the cultural heritage of Javanese people.
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spelling doaj.art-a88f635a544c44c69046e29fd22d192a2022-12-22T02:55:10ZengEnglish Department of Bangka Belitung University, IndonesiaLire Journal2581-21302598-18032021-10-015210.33019/lire.v5i2.123123A MELTING POT OF MALANG: LINGUISTICS LANDSCAPE OF MALANG CULINARY SIGNSMilania Fitri Iwana0Emy Sudarwati1Brawijaya University of IndonesiaBrawijaya University of Indonesia There are numerous studies of linguistics landscape or study of texts in public spaces. However, study on the culinary sign is still rare in Indonesia. Thus, this paper explores the linguistics landscape of culinary signs around campus in Malang, East Java, Indonesia, the melting pot of cultures and languages. The research aims to analyze the form of language use and its function. The data collection is photographing culinary signs around three advanced campuses in Malang, namely the University of Brawijaya, State University of Malang, and the University of Muhammadiyah Malang. Qualitative descriptive was used in analyzing the data. The results showed that Indonesian, English, and Javanese are the most frequent languages used in culinary banners or storefronts and other foreign languages (Japanese, Korean, Arabic, Malay) and vernaculars (Sundanese, Banjarese, Minangnese). It was found that the Malang culinary linguistics mirrored the taste and service of the store. Furthermore, foreign languages are becoming a way to go global and known by college students who most like modernization. The use of Javanese also acts as a symbol of maintaining the cultural heritage of Javanese people. https://lirejournal.ubb.ac.id/index.php/LRJ/article/view/123Linguistics LandscapeCulinary SignMelting Pot
spellingShingle Milania Fitri Iwana
Emy Sudarwati
A MELTING POT OF MALANG: LINGUISTICS LANDSCAPE OF MALANG CULINARY SIGNS
Lire Journal
Linguistics Landscape
Culinary Sign
Melting Pot
title A MELTING POT OF MALANG: LINGUISTICS LANDSCAPE OF MALANG CULINARY SIGNS
title_full A MELTING POT OF MALANG: LINGUISTICS LANDSCAPE OF MALANG CULINARY SIGNS
title_fullStr A MELTING POT OF MALANG: LINGUISTICS LANDSCAPE OF MALANG CULINARY SIGNS
title_full_unstemmed A MELTING POT OF MALANG: LINGUISTICS LANDSCAPE OF MALANG CULINARY SIGNS
title_short A MELTING POT OF MALANG: LINGUISTICS LANDSCAPE OF MALANG CULINARY SIGNS
title_sort melting pot of malang linguistics landscape of malang culinary signs
topic Linguistics Landscape
Culinary Sign
Melting Pot
url https://lirejournal.ubb.ac.id/index.php/LRJ/article/view/123
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