Consumer awareness and search trends for agrifood products certified with European Quality Schemes: PDO, PGI, and TSG - An analysis through Google Trends
This groundbreaking study leverages Google Trends to probe into consumer awareness of Romanian food products certified under European quality schemes, Protected Designation of Origin (PDO), Protected Geographical Indication (PGI), and Traditional Specialty Guaranteed (TSG), delivering prompt insight...
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| Format: | Article |
| Language: | English |
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AcademicPres
2023-11-01
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| Series: | Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Food Science and Technology |
| Subjects: | |
| Online Access: | https://journals.usamvcluj.ro/index.php/fst/article/view/14712 |
| _version_ | 1797299838883201024 |
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| author | Alexandra-Ioana GLOGOVEȚAN Dan-Cristian DABIJA Cristina Bianca POCOL |
| author_facet | Alexandra-Ioana GLOGOVEȚAN Dan-Cristian DABIJA Cristina Bianca POCOL |
| author_sort | Alexandra-Ioana GLOGOVEȚAN |
| collection | DOAJ |
| description | This groundbreaking study leverages Google Trends to probe into consumer awareness of Romanian food products certified under European quality schemes, Protected Designation of Origin (PDO), Protected Geographical Indication (PGI), and Traditional Specialty Guaranteed (TSG), delivering prompt insights and addressing an existing research void. By adopting an innovative methodology through big data analytics - Google Trends and analyzing 12 sets of search terms, this study brings fresh insights to academic discourse and provides valuable information for marketers and policymakers. Prominent search interest was detected for 'Salam de Sibiu', ‘Plăcintă dobrogeană', and 'Magiun de prune Topoloveni', pointing to significant consumer familiarity. The study also unveiled regional search patterns, signifying location-based preferences, and potential marketing prospects. However, a marked contrast was found between the high interest in the products and the relatively low awareness of their European quality labels, highlighting a need for enhanced communication initiatives around these certifications. The study could be limited by its focus on Romanian certified food products, which may not be applicable to other geographical contexts. Future research endeavours may also seek to integrate data from Google Trends data with additional indicators of consumer behaviour. |
| first_indexed | 2024-03-07T22:57:27Z |
| format | Article |
| id | doaj.art-a896f56819884f9aa81350c8d9c91044 |
| institution | Directory Open Access Journal |
| issn | 2344-2344 2344-5300 |
| language | English |
| last_indexed | 2024-03-07T22:57:27Z |
| publishDate | 2023-11-01 |
| publisher | AcademicPres |
| record_format | Article |
| series | Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Food Science and Technology |
| spelling | doaj.art-a896f56819884f9aa81350c8d9c910442024-02-22T22:16:47ZengAcademicPresBulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Food Science and Technology2344-23442344-53002023-11-01802495910.15835/buasvmcn-fst:2023.000914712Consumer awareness and search trends for agrifood products certified with European Quality Schemes: PDO, PGI, and TSG - An analysis through Google TrendsAlexandra-Ioana GLOGOVEȚAN0Dan-Cristian DABIJA1Cristina Bianca POCOL2University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, Mănăștur St. no 3-5, 400372, Cluj-Napoca, ClujBabeș-Bolyai University Cluj-NapocaUniversity of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, Mănăștur St. no 3-5, 400372, Cluj-Napoca, ClujThis groundbreaking study leverages Google Trends to probe into consumer awareness of Romanian food products certified under European quality schemes, Protected Designation of Origin (PDO), Protected Geographical Indication (PGI), and Traditional Specialty Guaranteed (TSG), delivering prompt insights and addressing an existing research void. By adopting an innovative methodology through big data analytics - Google Trends and analyzing 12 sets of search terms, this study brings fresh insights to academic discourse and provides valuable information for marketers and policymakers. Prominent search interest was detected for 'Salam de Sibiu', ‘Plăcintă dobrogeană', and 'Magiun de prune Topoloveni', pointing to significant consumer familiarity. The study also unveiled regional search patterns, signifying location-based preferences, and potential marketing prospects. However, a marked contrast was found between the high interest in the products and the relatively low awareness of their European quality labels, highlighting a need for enhanced communication initiatives around these certifications. The study could be limited by its focus on Romanian certified food products, which may not be applicable to other geographical contexts. Future research endeavours may also seek to integrate data from Google Trends data with additional indicators of consumer behaviour.https://journals.usamvcluj.ro/index.php/fst/article/view/14712big data analysisgoogle trendsprotected designation of origin (pdo)protected geographical indication (pgi)traditional specialty guaranteed (tsg) |
| spellingShingle | Alexandra-Ioana GLOGOVEȚAN Dan-Cristian DABIJA Cristina Bianca POCOL Consumer awareness and search trends for agrifood products certified with European Quality Schemes: PDO, PGI, and TSG - An analysis through Google Trends Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Food Science and Technology big data analysis google trends protected designation of origin (pdo) protected geographical indication (pgi) traditional specialty guaranteed (tsg) |
| title | Consumer awareness and search trends for agrifood products certified with European Quality Schemes: PDO, PGI, and TSG - An analysis through Google Trends |
| title_full | Consumer awareness and search trends for agrifood products certified with European Quality Schemes: PDO, PGI, and TSG - An analysis through Google Trends |
| title_fullStr | Consumer awareness and search trends for agrifood products certified with European Quality Schemes: PDO, PGI, and TSG - An analysis through Google Trends |
| title_full_unstemmed | Consumer awareness and search trends for agrifood products certified with European Quality Schemes: PDO, PGI, and TSG - An analysis through Google Trends |
| title_short | Consumer awareness and search trends for agrifood products certified with European Quality Schemes: PDO, PGI, and TSG - An analysis through Google Trends |
| title_sort | consumer awareness and search trends for agrifood products certified with european quality schemes pdo pgi and tsg an analysis through google trends |
| topic | big data analysis google trends protected designation of origin (pdo) protected geographical indication (pgi) traditional specialty guaranteed (tsg) |
| url | https://journals.usamvcluj.ro/index.php/fst/article/view/14712 |
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