Revenue and Branding Strategy in the Norwegian News Market
Future revenue streams for journalism are said not to lie in breaking news, but in specialist journalism that can engender income to sustain news production. A case study of the Norwegian TV 2 News Channel, however, shows that its profit-making features lie not in its content but in its mode of dist...
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| Format: | Article |
| Language: | English |
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Sciendo
2013-03-01
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| Series: | Nordicom Review |
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| Online Access: | https://doi.org/10.2478/nor-2013-0004 |