PERFORMANCE EVALUATION AND INDICES OF CYBER CAFÉ BUSINESS: A FACTOR ANALYTIC APPROACH

The advent of the World Wide Web has opened up a new vista of opportunities for investment in the Information Communication Technology (ICT) industry. In recent years, the cyber café business has attracted considerable investment, providing job opportunities for many people. On the other hand, it ha...

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Main Author: Oluwadare Adebayo
Format: Article
Language:English
Published: UUM Press 2008-03-01
Series:Journal of ICT
Online Access:https://www.scienceopen.com/document?vid=fd2881ac-4ead-4029-ab01-fca461429c7c
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author Oluwadare Adebayo
author_facet Oluwadare Adebayo
author_sort Oluwadare Adebayo
collection DOAJ
description The advent of the World Wide Web has opened up a new vista of opportunities for investment in the Information Communication Technology (ICT) industry. In recent years, the cyber café business has attracted considerable investment, providing job opportunities for many people. On the other hand, it has also been observed that some hitherto vibrant cyber cafes are also closing down due to the fact that they could not break even. This study, is therefore, aimed at identifying the factors/indices that could enhance the performance of cyber cafes. A total of 250 users of cyber cafes in Akure, Ondo State, Nigeria were randomly selected and a structured questionnaire was administered on them. Data collected was analysed using factor analysis by principal component. The result revealed that four factors, namely quality of hardware, speed of processing, cost, and reliability of service are the major factors that influence users’ patronage. It is therefore recommended that investors and would-be-investors in the cyber cafe business should pay attention to these facors in order to enhance the success of their investment.
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spelling doaj.art-a8ee5a2fde7c4fed9c6f24be8a43f2202022-12-21T21:04:23ZengUUM PressJournal of ICT1675-414X2008-03-0110.32890/jict.7.2008.8082PERFORMANCE EVALUATION AND INDICES OF CYBER CAFÉ BUSINESS: A FACTOR ANALYTIC APPROACHOluwadare AdebayoThe advent of the World Wide Web has opened up a new vista of opportunities for investment in the Information Communication Technology (ICT) industry. In recent years, the cyber café business has attracted considerable investment, providing job opportunities for many people. On the other hand, it has also been observed that some hitherto vibrant cyber cafes are also closing down due to the fact that they could not break even. This study, is therefore, aimed at identifying the factors/indices that could enhance the performance of cyber cafes. A total of 250 users of cyber cafes in Akure, Ondo State, Nigeria were randomly selected and a structured questionnaire was administered on them. Data collected was analysed using factor analysis by principal component. The result revealed that four factors, namely quality of hardware, speed of processing, cost, and reliability of service are the major factors that influence users’ patronage. It is therefore recommended that investors and would-be-investors in the cyber cafe business should pay attention to these facors in order to enhance the success of their investment.https://www.scienceopen.com/document?vid=fd2881ac-4ead-4029-ab01-fca461429c7c
spellingShingle Oluwadare Adebayo
PERFORMANCE EVALUATION AND INDICES OF CYBER CAFÉ BUSINESS: A FACTOR ANALYTIC APPROACH
Journal of ICT
title PERFORMANCE EVALUATION AND INDICES OF CYBER CAFÉ BUSINESS: A FACTOR ANALYTIC APPROACH
title_full PERFORMANCE EVALUATION AND INDICES OF CYBER CAFÉ BUSINESS: A FACTOR ANALYTIC APPROACH
title_fullStr PERFORMANCE EVALUATION AND INDICES OF CYBER CAFÉ BUSINESS: A FACTOR ANALYTIC APPROACH
title_full_unstemmed PERFORMANCE EVALUATION AND INDICES OF CYBER CAFÉ BUSINESS: A FACTOR ANALYTIC APPROACH
title_short PERFORMANCE EVALUATION AND INDICES OF CYBER CAFÉ BUSINESS: A FACTOR ANALYTIC APPROACH
title_sort performance evaluation and indices of cyber cafe business a factor analytic approach
url https://www.scienceopen.com/document?vid=fd2881ac-4ead-4029-ab01-fca461429c7c
work_keys_str_mv AT oluwadareadebayo performanceevaluationandindicesofcybercafebusinessafactoranalyticapproach