A review of social media methods and lessons learned from the National Children’s Study

Introduction Given the reach and influence of social media, the National Children’s Study Vanguard Study evaluated the feasibility, acceptability, and cost of using social media to support participant retention. Met...

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Main Authors: Amelia Burke-Garcia, Kate Winseck, Leslie Cooke Jouvenal, David Hubble, Kathryn M. Kulbicki
Format: Article
Language:English
Published: Cambridge University Press 2017-08-01
Series:Journal of Clinical and Translational Science
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S205986611700019X/type/journal_article
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author Amelia Burke-Garcia
Kate Winseck
Leslie Cooke Jouvenal
David Hubble
Kathryn M. Kulbicki
author_facet Amelia Burke-Garcia
Kate Winseck
Leslie Cooke Jouvenal
David Hubble
Kathryn M. Kulbicki
author_sort Amelia Burke-Garcia
collection DOAJ
description Introduction Given the reach and influence of social media, the National Children’s Study Vanguard Study evaluated the feasibility, acceptability, and cost of using social media to support participant retention. Methods We describe a social media experiment designed to assess the impact of social media on participant retention, discuss several key considerations for integrating social media into longitudinal research, and review factors that may influence engagement in research-related social media. Results User participation varied but was most active when at launch. During the short life of the private online community, a total of 39 participants joined. General enthusiasm about the prospect of the online community was indicated. There were many lessons learned throughout the process in areas such as privacy, security, and Institutional Review Board clearance. These are described in detail. Conclusions The opportunity to engage participants in longitudinal research using online social networks is enticing; however, more research is needed to consider the feasibility of their use in an ongoing manner. Recommendations are presented for future research seeking to use social media to improve retention in longitudinal research.
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spelling doaj.art-a914416c708b4deb93c420da9bfec7f52023-03-09T12:29:32ZengCambridge University PressJournal of Clinical and Translational Science2059-86612017-08-01126026410.1017/cts.2017.19A review of social media methods and lessons learned from the National Children’s StudyAmelia Burke-Garcia0https://orcid.org/0000-0002-4197-4675Kate Winseck1Leslie Cooke Jouvenal2David Hubble3Kathryn M. Kulbicki4Westat, Rockville, MD, USANational Institutes of Health, Bethesda, MD, USAFormerly of the National Institutes of Health, Bethesda, MD, USAWestat, Rockville, MD, USAWestat, Rockville, MD, USA Introduction Given the reach and influence of social media, the National Children’s Study Vanguard Study evaluated the feasibility, acceptability, and cost of using social media to support participant retention. Methods We describe a social media experiment designed to assess the impact of social media on participant retention, discuss several key considerations for integrating social media into longitudinal research, and review factors that may influence engagement in research-related social media. Results User participation varied but was most active when at launch. During the short life of the private online community, a total of 39 participants joined. General enthusiasm about the prospect of the online community was indicated. There were many lessons learned throughout the process in areas such as privacy, security, and Institutional Review Board clearance. These are described in detail. Conclusions The opportunity to engage participants in longitudinal research using online social networks is enticing; however, more research is needed to consider the feasibility of their use in an ongoing manner. Recommendations are presented for future research seeking to use social media to improve retention in longitudinal research. https://www.cambridge.org/core/product/identifier/S205986611700019X/type/journal_articleLongitudinal researchparticipant retentionsocial media
spellingShingle Amelia Burke-Garcia
Kate Winseck
Leslie Cooke Jouvenal
David Hubble
Kathryn M. Kulbicki
A review of social media methods and lessons learned from the National Children’s Study
Journal of Clinical and Translational Science
Longitudinal research
participant retention
social media
title A review of social media methods and lessons learned from the National Children’s Study
title_full A review of social media methods and lessons learned from the National Children’s Study
title_fullStr A review of social media methods and lessons learned from the National Children’s Study
title_full_unstemmed A review of social media methods and lessons learned from the National Children’s Study
title_short A review of social media methods and lessons learned from the National Children’s Study
title_sort review of social media methods and lessons learned from the national children s study
topic Longitudinal research
participant retention
social media
url https://www.cambridge.org/core/product/identifier/S205986611700019X/type/journal_article
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