What does corporate social advocacy signal? Evidence from boycott participation decisions
Purpose – This paper explores how a firm's public stand on a social-political issue can be a salient signal of the firm's values, identity and reputation. In particular, it investigates how boycott participation–conceptualized as a cue of a corporation's stand on important social-poli...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2021-08-01
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| Series: | Journal of Capital Markets Studies |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JCMS-10-2020-0040/full/pdf?title=what-does-corporate-social-advocacy-signal-evidence-from-boycott-participation-decisions |