Die rol van persoonlikheidsfaktore by die aankoop van 'n motorvoertuig
The objective of this study was to determine whether there is a relationship between the personality dimensions of consumers and the relative importance that they attach to evaluation criteria when buying a motor vehicle. The sample consisted of 181 white consumers mainly from metropolitan areas. Th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1987-12-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/1021 |
| _version_ | 1818139930652573696 |
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| author | P. L.S. Ackermann P. J. Du Plessis |
| author_facet | P. L.S. Ackermann P. J. Du Plessis |
| author_sort | P. L.S. Ackermann |
| collection | DOAJ |
| description | The objective of this study was to determine whether there is a relationship between the personality dimensions of consumers and the relative importance that they attach to evaluation criteria when buying a motor vehicle. The sample consisted of 181 white consumers mainly from metropolitan areas. The measuring instruments used in this study were a questionnaire relating to buyers of new and used cars, and the South African Personality Questionnaire. To establish the relationship between the relative importance consumers attach to evaluation criteria and their personality traits, Pearson's product moment correlation coefficient technique was used. Only 21 of the 325 correlations were significant at the 0,01 level. |
| first_indexed | 2024-12-11T10:35:55Z |
| format | Article |
| id | doaj.art-a918ce9aedf745a9ab506d49f51784db |
| institution | Directory Open Access Journal |
| issn | 2078-5585 2078-5976 |
| language | English |
| last_indexed | 2024-12-11T10:35:55Z |
| publishDate | 1987-12-01 |
| publisher | AOSIS |
| record_format | Article |
| series | South African Journal of Business Management |
| spelling | doaj.art-a918ce9aedf745a9ab506d49f51784db2022-12-22T01:10:42ZengAOSISSouth African Journal of Business Management2078-55852078-59761987-12-0118422322710.4102/sajbm.v18i4.1021738Die rol van persoonlikheidsfaktore by die aankoop van 'n motorvoertuigP. L.S. Ackermann0P. J. Du Plessis1Skool vir Bedryfsleiding, Universiteit van Suid-AfrikaSkool vir Bedryfsleiding, Universiteit van Suid-AfrikaThe objective of this study was to determine whether there is a relationship between the personality dimensions of consumers and the relative importance that they attach to evaluation criteria when buying a motor vehicle. The sample consisted of 181 white consumers mainly from metropolitan areas. The measuring instruments used in this study were a questionnaire relating to buyers of new and used cars, and the South African Personality Questionnaire. To establish the relationship between the relative importance consumers attach to evaluation criteria and their personality traits, Pearson's product moment correlation coefficient technique was used. Only 21 of the 325 correlations were significant at the 0,01 level.https://sajbm.org/index.php/sajbm/article/view/1021 |
| spellingShingle | P. L.S. Ackermann P. J. Du Plessis Die rol van persoonlikheidsfaktore by die aankoop van 'n motorvoertuig South African Journal of Business Management |
| title | Die rol van persoonlikheidsfaktore by die aankoop van 'n motorvoertuig |
| title_full | Die rol van persoonlikheidsfaktore by die aankoop van 'n motorvoertuig |
| title_fullStr | Die rol van persoonlikheidsfaktore by die aankoop van 'n motorvoertuig |
| title_full_unstemmed | Die rol van persoonlikheidsfaktore by die aankoop van 'n motorvoertuig |
| title_short | Die rol van persoonlikheidsfaktore by die aankoop van 'n motorvoertuig |
| title_sort | die rol van persoonlikheidsfaktore by die aankoop van n motorvoertuig |
| url | https://sajbm.org/index.php/sajbm/article/view/1021 |
| work_keys_str_mv | AT plsackermann dierolvanpersoonlikheidsfaktorebydieaankoopvannmotorvoertuig AT pjduplessis dierolvanpersoonlikheidsfaktorebydieaankoopvannmotorvoertuig |