DEVELOPING MARKETING STRATEGY OF POULTRY MEAT SUPPLY IN EU- 28 COUNTRIES: MULTIVARIATE ANALYSIS APPROACH
To create a concept of the marketing strategy, it is necessary to analyse the factors affecting the purchasing decisions of consumers. For the variables: production, import, export, and manufacturer's price we examine their impact on the marketing of poultry meat in the EU-28 in 2009 and 2011....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Juraj Dobrila University of Pula
2016-03-01
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| Series: | Review of Innovation and Competitiveness |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/229567 |
| _version_ | 1818417879866933248 |
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| author | Miro Simonič Ksenija Dumičić Berislav Žmuk |
| author_facet | Miro Simonič Ksenija Dumičić Berislav Žmuk |
| author_sort | Miro Simonič |
| collection | DOAJ |
| description | To create a concept of the marketing strategy, it is necessary to analyse the factors affecting the purchasing decisions of consumers. For the variables: production, import, export, and manufacturer's price we examine their impact on the marketing of poultry meat in the EU-28 in 2009 and 2011. Countries are grouped into clusters, their properties are analysed in relation to the mentioned variables. With multiple regression analysis, we find that there is a statistical correlation between high production and de-pending on the variable, and between the imports and exports as the independent vari-ables. Based on the analysed data in the researched countries, we conclude that the qualitative development of the production of poultry meat required implementing sophis-ticated agricultural policy with low inputs prices and exploit all available spare re-sources. |
| first_indexed | 2024-12-14T12:13:48Z |
| format | Article |
| id | doaj.art-a920a092ed2a4e3b8e956e60504f16b7 |
| institution | Directory Open Access Journal |
| issn | 1849-8795 1849-9015 |
| language | English |
| last_indexed | 2024-12-14T12:13:48Z |
| publishDate | 2016-03-01 |
| publisher | Juraj Dobrila University of Pula |
| record_format | Article |
| series | Review of Innovation and Competitiveness |
| spelling | doaj.art-a920a092ed2a4e3b8e956e60504f16b72022-12-21T23:01:40ZengJuraj Dobrila University of PulaReview of Innovation and Competitiveness1849-87951849-90152016-03-01211936DEVELOPING MARKETING STRATEGY OF POULTRY MEAT SUPPLY IN EU- 28 COUNTRIES: MULTIVARIATE ANALYSIS APPROACHMiro SimoničKsenija DumičićBerislav ŽmukTo create a concept of the marketing strategy, it is necessary to analyse the factors affecting the purchasing decisions of consumers. For the variables: production, import, export, and manufacturer's price we examine their impact on the marketing of poultry meat in the EU-28 in 2009 and 2011. Countries are grouped into clusters, their properties are analysed in relation to the mentioned variables. With multiple regression analysis, we find that there is a statistical correlation between high production and de-pending on the variable, and between the imports and exports as the independent vari-ables. Based on the analysed data in the researched countries, we conclude that the qualitative development of the production of poultry meat required implementing sophis-ticated agricultural policy with low inputs prices and exploit all available spare re-sources.https://hrcak.srce.hr/file/229567cluster analysis; correlation; marketing strategy; multiple regression; poultry meat |
| spellingShingle | Miro Simonič Ksenija Dumičić Berislav Žmuk DEVELOPING MARKETING STRATEGY OF POULTRY MEAT SUPPLY IN EU- 28 COUNTRIES: MULTIVARIATE ANALYSIS APPROACH Review of Innovation and Competitiveness cluster analysis; correlation; marketing strategy; multiple regression; poultry meat |
| title | DEVELOPING MARKETING STRATEGY OF POULTRY MEAT SUPPLY IN EU- 28 COUNTRIES: MULTIVARIATE ANALYSIS APPROACH |
| title_full | DEVELOPING MARKETING STRATEGY OF POULTRY MEAT SUPPLY IN EU- 28 COUNTRIES: MULTIVARIATE ANALYSIS APPROACH |
| title_fullStr | DEVELOPING MARKETING STRATEGY OF POULTRY MEAT SUPPLY IN EU- 28 COUNTRIES: MULTIVARIATE ANALYSIS APPROACH |
| title_full_unstemmed | DEVELOPING MARKETING STRATEGY OF POULTRY MEAT SUPPLY IN EU- 28 COUNTRIES: MULTIVARIATE ANALYSIS APPROACH |
| title_short | DEVELOPING MARKETING STRATEGY OF POULTRY MEAT SUPPLY IN EU- 28 COUNTRIES: MULTIVARIATE ANALYSIS APPROACH |
| title_sort | developing marketing strategy of poultry meat supply in eu 28 countries multivariate analysis approach |
| topic | cluster analysis; correlation; marketing strategy; multiple regression; poultry meat |
| url | https://hrcak.srce.hr/file/229567 |
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