The effect of the social networks credibility on the information credibility through the mediating role of individual expertise among the students of University of Tabriz

Nowadays, evaluating the credibility of information in the context of social networks has become an important issue for information users. The aim of current research is to investigate the effect of the social networks credibility on the information credibility through the mediating role of individu...

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Main Authors: Hashem Atapour, Afshin Hamdipour, Samira Biparva
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2022-07-01
Series:مطالعات رسانه‌های نوین
Subjects:
Online Access:https://nms.atu.ac.ir/article_14367_7e8fb7e4654907adf31f2af650fe9529.pdf
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author Hashem Atapour
Afshin Hamdipour
Samira Biparva
author_facet Hashem Atapour
Afshin Hamdipour
Samira Biparva
author_sort Hashem Atapour
collection DOAJ
description Nowadays, evaluating the credibility of information in the context of social networks has become an important issue for information users. The aim of current research is to investigate the effect of the social networks credibility on the information credibility through the mediating role of individual expertise among the students of the University of Tabriz. This research is a correlational study that has been done using Structural Equation Modeling and survey method. The population of the study was all 15732 students of UoT in the academic year 2020-2021, of which 375 students were selected as a sample using stratified random sampling. Lee and Sooh questionnaire was used to collect data. Data were analyzed using SEM with Partial Least Squares method. The results showed that media credibility and message credibility have a positive and direct effect on the credibility of social media information among UoT students. Furthermore, Individual expertise had a mediates the relationship between media credibility and message credibility with the social networks information credibility. Therefore, it can be concluded the higher the students' understanding of media credibility (medium dependency, interactivity and transparency) and message credibility (argument strength and information quality), the higher their understanding of information credibility. Also, individuals with high expertise, the ability to accurately evaluate, assign greater value to the role of message content and source credibility in information credibility.
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spelling doaj.art-a96922730db0438991339fa20f0110df2023-12-13T10:28:26ZfasAllameh Tabataba'i University Pressمطالعات رسانه‌های نوین2538-22092476-65502022-07-0183010.22054/nms.2022.66726.136214367The effect of the social networks credibility on the information credibility through the mediating role of individual expertise among the students of University of TabrizHashem Atapour0Afshin Hamdipour1Samira Biparva2Department of Information Science, Faculty of Educational Sciences and Psychology, University of Tabriz, IranDepartment of Information Science, Faculty of Educational Sciences and Psychology, University of Tabriz, IranDepartment of Information Science, Faculty of Educational Sciences and Psychology, University of Tabriz, IranNowadays, evaluating the credibility of information in the context of social networks has become an important issue for information users. The aim of current research is to investigate the effect of the social networks credibility on the information credibility through the mediating role of individual expertise among the students of the University of Tabriz. This research is a correlational study that has been done using Structural Equation Modeling and survey method. The population of the study was all 15732 students of UoT in the academic year 2020-2021, of which 375 students were selected as a sample using stratified random sampling. Lee and Sooh questionnaire was used to collect data. Data were analyzed using SEM with Partial Least Squares method. The results showed that media credibility and message credibility have a positive and direct effect on the credibility of social media information among UoT students. Furthermore, Individual expertise had a mediates the relationship between media credibility and message credibility with the social networks information credibility. Therefore, it can be concluded the higher the students' understanding of media credibility (medium dependency, interactivity and transparency) and message credibility (argument strength and information quality), the higher their understanding of information credibility. Also, individuals with high expertise, the ability to accurately evaluate, assign greater value to the role of message content and source credibility in information credibility.https://nms.atu.ac.ir/article_14367_7e8fb7e4654907adf31f2af650fe9529.pdfsocial networksinformation credibilitymedium credibilitymessage credibilityindividual expertise
spellingShingle Hashem Atapour
Afshin Hamdipour
Samira Biparva
The effect of the social networks credibility on the information credibility through the mediating role of individual expertise among the students of University of Tabriz
مطالعات رسانه‌های نوین
social networks
information credibility
medium credibility
message credibility
individual expertise
title The effect of the social networks credibility on the information credibility through the mediating role of individual expertise among the students of University of Tabriz
title_full The effect of the social networks credibility on the information credibility through the mediating role of individual expertise among the students of University of Tabriz
title_fullStr The effect of the social networks credibility on the information credibility through the mediating role of individual expertise among the students of University of Tabriz
title_full_unstemmed The effect of the social networks credibility on the information credibility through the mediating role of individual expertise among the students of University of Tabriz
title_short The effect of the social networks credibility on the information credibility through the mediating role of individual expertise among the students of University of Tabriz
title_sort effect of the social networks credibility on the information credibility through the mediating role of individual expertise among the students of university of tabriz
topic social networks
information credibility
medium credibility
message credibility
individual expertise
url https://nms.atu.ac.ir/article_14367_7e8fb7e4654907adf31f2af650fe9529.pdf
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