Implementation of Corporate Social Responsibility Strategy to Enhance Firm Reputation and Competitive Advantage

Implementation of Corporate Social Responsibility Strategy to Enhance Firm Reputation and Competitive Advantage

Corporate social responsibility (CSR) is an important strategy for firms to gain a positive reputation. This study aims to identify the mediating role of firm reputation on the relationships of CSR dimensions (economic, legal, ethical, philanthropic and environmental) and competitive advantage, and...

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Bibliographic Details
Main Authors:	Ngoc Khuong Mai, An Khoa Truong Nguyen, Thanh Thuy Nguyen
Format:	Article
Language:	English
Published:	Tomas Bata University in Zlín 2021-12-01
Series:	Journal of Competitiveness
Subjects:	corporate social responsibility small and medium enterprises firm reputation firm competitive advantage
Online Access:	https://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=427&cp=

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