CONCEPT OF SUSTAINABLE CHAIN DEVELOPMENT IN TIMES OF GLOBALIZATION
The rate of economic, technological, political and legal changes, as well as the com-plexity of predicting demand, behavior and preferences of consumers, along with expand-ing markets contribute to the growing importance of sustainable supply chain in the com-pany’s operation, playing a special role...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Gdansk
2014-03-01
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| Series: | Contemporary Economy |
| Subjects: | |
| Online Access: | http://www.wspolczesnagospodarka.pl/?p=741 |
| Summary: | The rate of economic, technological, political and legal changes, as well as the com-plexity of predicting demand, behavior and preferences of consumers, along with expand-ing markets contribute to the growing importance of sustainable supply chain in the com-pany’s operation, playing a special role in the decision making process and adaptation to the consumer needs of. In order, therefore, to achieve a competitive advantage, it is nec-essary to maintain the high level of innovation, which should result in the implementation of new solutions, ideas and concepts that contribute to the competitiveness on a global scale. |
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| ISSN: | 2082-677X 2082-677X |