Summary: | According to the Brazilian Institute of Geography and Statistics (IBGE), in 2000 the elderly population over 60 was 14.5 million, an increase of 35.5% compared to 10.7 million in 1991. Revisions made by the IBGE in 2013 show that Brazil had become an elderly country in 2029, and by 2018 the number of young people has already fallen concerning the number of elderlies, 63 elderly for every 100 young people. Despite all these statistics and programs for inclusion of the elderly, not all characteristic aspects of aging are considered in the development of fashion products, for example. When it comes to the elderly woman and her relationship with clothing, there is still a large gap in the offer of more suitable clothing for this public. This article aims to highlight that although they are considered elderly, individuals over sixty are still active, healthy and inserted in the labor market. Focus groups were conducted with women between 60 and 75-years-old in order to know their opinions about the current offer of fashion products. It was noted that even within this age group there is a difference between bodies, market and desires.
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